Senior Product Marketing Manager I (VoC and Competitive Intelligence)

Location: Remote, United States

Salary: $127,000–$162,000 annually, plus equity

Company

hirify.global provides software and business coaching solutions that help home service professionals manage scheduling, dispatching, payments, and other business operations.

What you will do

• Use customer insights, voice-of-customer research, competitive analysis, analytics, and feedback to develop product marketing strategies.
• Shape market perception through product messaging, storytelling, and content that translates product value into clear customer insights.
• Plan and coordinate integrated go-to-market strategies and orchestrate cross-functional product launches.
• Monitor product performance during and after launches and optimize campaigns based on market feedback and changing opportunities.
• Equip Sales and Customer Success with tools and narratives that communicate the product story effectively.
• Mentor junior team members and collaborate with Marketing, Product, Business Operations, Customer Success, Strategy & Operations, and Sales.

Requirements

• 7+ years of experience in Product Marketing or a related field.
• Bachelor’s degree in Marketing, Business Administration, a related field, or equivalent work experience.
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels.
• Experience and understanding of go-to-market strategies, approaches, and levers.
• Proven track record of cross-functional collaboration to achieve shared KPIs.
• Proven experience improving team efficiency or output quality through the strategic use of AI tools and automation.

Nice to have

• Experience with small business owners; home service business trades experience is preferred.
• Strong copywriting skills and the ability to translate complex material into understandable insights.
• Customer empathy, creative problem-solving, motivation to test and learn, excellent communication, and attention to detail.
• A broad cross-functional background or deep specialized expertise.
• Resilience when learning from scratch and working through ambiguity.

Culture & Benefits

• Remote work with a globally distributed team.
• Medical, dental, vision, life, disability, and employee assistance benefits.
• 401(k), paid holidays, flexible paid time off, and paid parental leave.
• Equity in a rapidly growing startup and monthly technology reimbursement.
• A culture focused on innovation, inclusion, career development, and supporting home service professionals.