Senior Product Marketing Manager (AI)

Location: Remote in the United States. US-based team members outside the Pacific time zone must work at least six hours between 8 am and 5 pm Pacific time each workday. Immigration sponsorship is not available; applicants must maintain US work authorization without employer sponsorship or employer-provided training plans or attestations.

Annual base pay: $141,400–$166,400 for Zone 1; $127,260–$149,760 for Zones 2 and 3; $113,120–$133,120 for Zone 4. Full-time employees may also be eligible for equity and benefits.

Company

Mental health benefits platform providing employers and their employees with one-on-one, group, and self-serve digital resources across emotional, professional, social, financial, and physical well-being.

What you will do

• Shape audience-specific positioning and messaging using customer, market, and competitive insights.
• Develop and execute go-to-market plans for product launches, feature enhancements, and positioning updates.
• Partner with Demand Generation, Brand, Content, Events, and Client Marketing on integrated campaigns.
• Create sales enablement and competitive materials, including pitch content, talk tracks, battlecards, objection handling, and RFP support.
• Work with Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to align priorities and drive execution.

Requirements

• 5+ years of progressive product marketing experience in healthcare or employee benefits.
• Experience owning positioning, messaging, writing, go-to-market execution, campaigns, and sales enablement.
• Ability to clarify complex products, develop strong briefs, and manage detailed execution across multiple teams.
• Strong organization, judgment, cross-functional leadership, and ability to influence without authority.
• AI-savvy, with thoughtful use of AI tools for research, messaging, and marketing workflows alongside human review.
• Must maintain US work authorization throughout employment without employer sponsorship or employer-provided training plans or attestations.

Nice to have

• Bachelor’s degree or equivalent practical experience.

Culture & Benefits

• Fully remote work environment with required overlapping hours.
• Medical, dental, vision, disability, and life insurance.
• HSA and FSA options, generous time off, and company-wide collective pause days.
• Parental leave and family-forming and family-assistance benefits.
• Professional development, wellness, and work-from-home stipends.
• 401(k), financial planning support, virtual community events, and monthly cell phone reimbursement.