Lead Paid Search Strategist

Location: Remote in the United States, limited to AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, and VA; office option available in Boston.

Salary: $90,000–$110,000 per year.

Company

hirify.global is a Boston-based integrated digital marketing agency serving venture-backed startups, publicly traded companies, nonprofits, and other organizations.

What you will do

• Strategize, develop, maintain, and optimize multiple digital advertising campaigns for enterprise clients.
• Monitor campaign effectiveness against client goals, conversions, and events.
• Advise clients on digital advertising strategy and provide regular updates on initiatives.
• Prepare kickoff documents, ongoing reports, projections, and forecasts for client executive teams.
• Present campaign strategies and results to client contacts, executives, and board members.
• Support departmental process improvements, candidate interviews, onboarding, coaching, and supervision of junior reports if interested.

Requirements

• 6–8 years of experience managing paid advertising programs, preferably in an agency setting.
• Thorough understanding of paid advertising tools including Google Ads and Facebook Ads.
• Proficiency with Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics, HubSpot Analytics, or similar.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking through Google Tag Manager or other methods.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
• Excellent written and verbal communication, presentation, time management, and organizational skills; ability to work independently and in a team-oriented environment while managing multiple projects and campaigns.

Nice to have

• Familiarity with WordPress or a similar CMS.
• Bing Ads certification.
• Programmatic advertising experience.
• Experience training and mentoring junior team members.

Culture & Benefits

• Remote workplace with an option to work from the Boston office.
• Paid vacation, 14 company holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401(k) plan with a 4% Safe Harbor employer match after one year.
• Healthcare, dental, vision, FSA, life insurance, short-term disability, and commuter benefits.
• Monthly team-led webinars, cohort-based learning, digital course platforms, and funding for national conferences and events.
• Collaborative, inclusive, and diversity-focused environment with equal-opportunity employment practices.