VP, Integrated Media Activation Strategy

Location: Remote, United States; remote work is available in most US states, with some exclusions. Office hubs are available in Los Angeles and New York. Immigration sponsorship is not available, and US work authorization is required.

Salary: $157,000–$175,000 annually, plus benefits and an annual performance bonus.

Company

hirify.global is a digital marketing agency focused on integrated media strategy, activation, and innovation for enterprise clients.

What you will do

• Translate complex media strategies into actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels.
• Lead integrated media activation strategy for enterprise pitches, including recommendations, presentations, narratives, and pitch materials.
• Develop full-funnel investment strategies, balance brand and performance objectives, optimize budgets, and connect media decisions to business outcomes.
• Identify and activate custom partnerships, sponsorships, experiential activations, influencer collaborations, publisher integrations, and first-to-market formats.
• Partner with Client Strategy, Creative, Audience, Communications, Media, and Data & Analytics teams on concepts, measurement, execution, and new-business transitions.
• Build scalable frameworks, playbooks, best practices, KPIs, and team capabilities while coaching media leaders and supporting client growth.

Requirements

• 10+ years of experience in media planning, buying, activation, or integrated media strategy, including significant experience in an advertising agency environment.
• Deep hands-on experience with media platforms and the ability to connect in-platform execution with holistic media strategy.
• Experience leading integrated media strategies for large, complex enterprise clients across multiple industries and business objectives.
• Deep expertise in biddable media, including Paid Search, Paid Social, Programmatic, and Video, as well as traditional and direct-buy media.
• Experience translating audience, brand, and communications strategies into tactical, cross-channel media plans that can be executed and optimized.
• Strong understanding of full-funnel investment, budget allocation, brand and performance objectives, and measurable business outcomes.
• Hands-on experience with innovative activations beyond traditional paid media, including partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats.
• Experience leading enterprise new-business pitches, presenting strategic recommendations, and communicating with senior client stakeholders.
• Commercial acumen, including identifying opportunities for expanded investment, new channels, strategic partnerships, and client growth.
• Experience managing accountability against KPIs such as CPA, ROAS, customer acquisition, or revenue growth, and leading or mentoring media talent without direct reporting authority.
• Strong executive presence, presentation and storytelling skills, operational judgment, solutions-oriented thinking, and the ability to manage ambiguity and competing priorities.

Nice to have

• Experience building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function.
• Familiarity with incrementality testing, brand lift studies, marketing mix modeling, and cross-channel effectiveness.
• Experience developing first-to-market partnerships, custom activations, innovative investment models, integrated media playbooks, operating frameworks, or cross-functional processes.
• A strong network of media owners, publishers, technology partners, and industry relationships.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options subject to US state exclusions.
• Unlimited paid time off and an extended winter holiday break.
• 100% paid parental leave and 401(k) matching.
• Medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
• Annual Class Pass credits and an inclusive work environment focused on work-life balance.