Paid Search Growth Marketing Manager

Location: Boston, Massachusetts, United States; hybrid work with in-person attendance at a hub 3 days per week. Candidates must be within commuting distance of a hub. Relocation support may be available for certain roles. Up to 20 Work from Anywhere days per year.

Salary: $93,500–$110,000 per year plus stock options/equity.

Company

hirify.global is an intelligent travel and spend management platform that automates travel bookings, expenses, invoice processing, and related manual work for businesses.

What you will do

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising in North America, including bids, budgets, search queries, keywords, negative keywords, and campaign efficiency.
• Create, monitor, and analyze A/B tests for ad copy and landing pages, and conduct competitor and industry analysis.
• Track online and offline conversions, analyze performance in reporting and analytics tools, and deliver regular updates and monthly reports to management and stakeholders.
• Partner with SEO on AEO initiatives so hirify.global is found and cited by AI answer engines for relevant travel and spend topics.
• Use paid search data to inform AEO and content priorities, and test the impact of AI-driven search features such as AI Overviews and Google's AI Max.
• Collaborate with North America Field Marketing, SDRs, global Paid Media, Brand, Creative, and platform partners to improve lead quality and connect paid search to the customer journey.

Requirements

• 4+ years of hands-on experience managing paid search campaigns, either in-house or at a digital agency.
• Excellent working knowledge of Google Ads, including Search, Performance Max, and Remarketing.
• Proficiency with Google Ads Editor and/or Microsoft Advertising Editor.
• Experience managing B2B lead generation campaigns at scale and a proven record of delivering or exceeding growth targets and quarterly OKRs.
• Strong understanding of search query analysis, keyword optimization, match types, and bidding strategies.
• Experience with conversion tracking, tag management such as Google Tag Manager, and attribution.
• Analytical proficiency with Google Analytics, Looker, or similar tools, plus MS Excel or Google Sheets.
• Ability to turn campaign data into actions and learnings, communicate decisions clearly, manage budgets and account hygiene, stay current with platform updates, and collaborate cross-functionally.
• Strategic, hands-on, iterative, highly organized, and open to experimenting with AI tools.

Nice to have

• Experience with AEO and understanding how AI answer engines find and cite sources.
• Basic knowledge of SEO and its relationship to paid search strategy.
• Experience at a B2B SaaS company or high-growth startup.
• Experience in Travel, FinTech, or expense management.
• Experience designing full-funnel B2B campaigns connecting brand awareness to demand generation and pipeline.
• Familiarity with Salesforce, Marketo, or similar CRM and marketing automation tools.

Culture & Benefits

• IRL-first hybrid environment with in-person collaboration three days per week.
• 20 vacation days, 12 public holidays, paid parental leave, and a four-week paid sabbatical after five years.
• Medical, dental, vision, HSA, life, disability, wellbeing, and gym benefits, plus a 401(k) with company matching.
• Equity ownership, pet insurance discounts, relocation support for certain roles, and up to 20 Work from Anywhere days per year.
• Paid volunteering time and company events, including an annual summer party.

Hiring process

• Submit an English resume and an updated portfolio and/or resume.