Marketing Programs Manager (Public Sector)

Location: Hybrid, with 3 days per week in the Oakville, Ontario office.

Compensation: $80,000–$110,000 CAD annually.

Company

hirify.global provides cloud-based software for procurement, budgeting, payments, and grants management for public sector and government organizations across North America.

What you will do

• Build and own the top-of-funnel demand generation strategy across Procurement, Grants, Budget, Payments, and Full-Suite product lines in partnership with Sales, BDR, and Product Marketing.
• Evaluate, select, and manage webinar, content syndication, and event vendors, including performance accountability and cost-per-lead optimization.
• Design lead follow-up and nurture strategies, including timing, sequencing, and bottleneck identification.
• Execute multi-channel programs with Content, Product Marketing, and regional program managers while optimizing delivery and lead quality.
• Manage marketing database health and segmentation to support total addressable market representation across products and channels.
• Use Pardot automation, Salesforce, and 6Sense intent data to improve lead capture, targeting, pipeline progression, and qualified-pipeline reporting.

Requirements

• 3–5 years of B2B marketing experience with a demonstrated track record in demand generation and multi-channel lead generation programs.
• End-to-end experience managing vendor and partner relationships, including contract negotiation, SLA management, and performance accountability.
• Experience with Pardot or a comparable marketing automation platform and comfort using Salesforce.
• Strong data fluency and the ability to use metrics to drive program decisions.
• Ability to operate independently, move from idea to execution, and communicate clearly with internal stakeholders.
• Degree or diploma in Marketing, Business, Communications, or a related field, or equivalent hands-on experience.

Nice to have

• Experience marketing to public sector or government audiences.
• Familiarity with webinar platforms, content syndication networks, or event management tools.
• Experience with intent data platforms such as 6Sense.
• Understanding of lead scoring models, nurture strategy design, and sales development workflows.

Culture & Benefits

• Hybrid work with three days per week in the Oakville or Atlanta office and standard hours on those days.
• Two additional Eunafier Days per year, added to long weekends.
• Up to eight hours of paid philanthropy time annually.
• Community engagement through donations, time, and shared expertise.
• Development support through budget, mentorship, AI and government technology learning, and opportunities for advancement.
• AI tools are encouraged to support creativity, efficiency, and decision-making, with responsible use expected.

Hiring process

• AI may assist with screening, assessment, or applicant selection, with people leading the process.
• Accessibility accommodations are available throughout the interview process upon request.