Digital Marketing Associate - American Girl CRM (Ecommerce)

Location: El Segundo, California, United States; in-office Monday–Thursday and work from home on Fridays.

Salary: $76,000–$96,000 annually.

Company

hirify.global is a global toy and family entertainment company developing toys, content, consumer products, and digital and live experiences across brands including American Girl.

What you will do

• Support planning, production, deployment, and QA of American Girl CRM campaigns across email and SMS, including promotions, product launches, loyalty, and seasonal initiatives.
• Maintain the CRM calendar, develop creative briefs, and coordinate timelines and deliverables with Creative, Marketing, Loyalty, E-commerce/Merchandising, IT, and external agency partners.
• Support audience segmentation, targeting, personalization, and automated lifecycle journeys such as welcome, browse/cart abandonment, post-purchase, loyalty, and winback programs.
• Optimize campaigns through A/B and multivariate testing of subject lines, creative, messaging, timing, and audience segments.
• Monitor engagement, conversion, and revenue metrics; contribute to reporting, performance summaries, marketing decks, and recommendations for future campaigns.
• Maintain customer data quality and ensure email and SMS communications follow CAN-SPAM, TCPA, and deliverability best practices using CRM and project management tools such as Klaviyo and Monday.com.

Requirements

• 1+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably within retail or consumer products.
• Hands-on experience with an ESP and end-to-end campaign execution; Klaviyo is preferred.
• Experience supporting CRM calendars, audience segmentation, and lifecycle campaigns.
• Experience working cross-functionally with Creative, Marketing, and Merchandising teams.
• Excellent written and verbal communication, time management, quantitative, and analytical skills.
• Familiarity with campaign performance metrics and using data to inform optimization decisions.
• Strong attention to detail, organization, project management, and the ability to manage multiple campaigns and deadlines in a fast-paced, high-volume environment.
• Ability to work effectively across cross-functional teams, contribute ideas, and adapt to shifting priorities with curiosity and willingness to learn.

Nice to have

• Strong PowerPoint and Excel skills.
• Familiarity with customer data platforms or marketing data systems.

Culture & Benefits

• Flexible hybrid work model combining in-person collaboration Monday–Thursday with work from home on Fridays.
• Collaborative, innovative, and performance-driven working environment.
• Inclusive culture focused on belonging, respect, and enabling employees to contribute ideas and create impact.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee wellbeing and growth.