Senior CRM and Personalization Specialist (Retail)

Location: Irving, Texas, United States; 3200 Hackberry Road, Irving, Texas 75063

Company

hirify.global operates a large family of convenience, restaurant, and fuel brands with more than 86,000 locations.

What you will do

• Lead CRM and personalization projects from initiation through completion, ensuring timely execution, clear communication, and alignment with business goals.
• Oversee the development and deployment of CRM campaigns across email, SMS, push notifications, and other digital channels.
• Use data and cross-functional collaboration to solve problems and improve CRM programs.
• Identify operational inefficiencies and implement process improvements that increase scalability and effectiveness.
• Track CRM KPIs, report campaign performance, and recommend data-backed optimizations.

Requirements

• Bachelor’s degree in marketing, business, data analytics, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, or related fields.
• Proactive, self-motivated ownership of initiatives with minimal oversight.
• Strong problem-solving skills and the ability to navigate ambiguity and find creative solutions.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent communication and collaboration skills, including the ability to influence and align cross-functional partners.
• Experience working with data, interpreting insights, and making KPI-based decisions.
• Experience in retail, e-commerce, or a subscription-based business model.

Culture & Benefits

• Ownership-driven environment focused on proactive initiative and continuous improvement.
• Cross-functional collaboration within the marketing organization.
• Opportunity to improve customer communications and deliver customer experiences that support business results.
• General US and Canada benefits information is available through the employer’s benefits resources.