Sr. CRM Manager (Fintech)

Location: San Francisco, CA, USA; hybrid schedule with four days per week in the office and Fridays from home for employees near an office.

Base salary: $145,000–$200,000 USD per year, excluding potential bonuses, equity, and benefits.

Company

hirify.global is a financial technology company providing user-friendly banking services and financial tools designed to help members make financial progress.

What you will do

• Own the strategy, roadmap, technical direction, and day-to-day health of the CRM platform and email, push, in-app, and SMS channel ecosystem.
• Lead end-to-end implementation, integration, migration, rollout, adoption, and impact measurement for new CRM tools and capabilities.
• Monitor and improve deliverability, sender reputation, opt-in and reachability rates, frequency and fatigue management, preference management, and consent management.
• Design scalable campaign intake, build, QA, governance, and documentation processes in partnership with Lifecycle Marketing.
• Partner with Engineering and Data Engineering on event and attribute design, CRM data flows, APIs, webhooks, and real-time triggering.
• Build data-driven journeys and personalization logic using Liquid, Connected Content, dynamic segmentation, AI tools, and automation, connecting improvements to engagement, retention, primacy, and LTV.

Requirements

• 6–8+ years of experience in CRM, marketing operations, marketing technology, or lifecycle marketing, with significant technical and operational experience.
• Deep hands-on experience with at least one enterprise CRM or marketing automation platform, such as Braze, Iterable, or Salesforce Marketing Cloud, including advanced journey building, segmentation, and personalization.
• Experience leading tool implementations, migrations, or major platform integrations end to end with cross-functional and technical partners.
• Strong knowledge of channel health and deliverability, including authentication, list hygiene, reachability, and consent management across email, push, and SMS.
• Working knowledge of SQL, event schemas, APIs, webhooks, CDPs or reverse ETL tools such as Segment, mParticle, Hightouch, or Census, plus analytics tools such as Hex, Looker, or Statsig.
• Experience designing and running scalable QA frameworks, governance models, and intake systems.
• Experience using AI and automation in daily work, with a clear perspective on the evolution of CRM technology and lifecycle marketing.
• Ability to translate technical complexity into clear recommendations, influence senior partners, work independently, and recognize when escalation is appropriate.
• Strong member focus and judgment to balance member experience, compliance, and business needs.

Nice to have

• Experience in fintech or another regulated industry.
• Comfort with HTML/CSS and templating languages.
• Experience building monitoring or alerting for channel health.
• Experience designing automation-driven or agent-driven journeys.

Culture & Benefits

• Four days per week in the office and Fridays from home near an office, with a fully remote program also available for applicable employees.
• Health, financial, wellbeing, backup care, commuter, family planning, and wellness benefits.
• Generous vacation policy, company-wide paid days off, and paid parental leave of up to 22 weeks for birthing parents and 12 weeks for non-birthing parents.
• Inclusive, diverse, entrepreneurial environment focused on member trust, integrity, collaboration, and financial progress.
• Opportunity to work in fintech on products used by millions of members.