Senior Product Marketing Manager (Lifecycle & Customer Communications)

Location: Remote from AZ, CO, DC, IL, MD, TX, or VA; remote work may be considered from CA, FL, MA, NY, OR, WA, and WI with additional approval. Preference for Chicago, Denver, or Phoenix. In-office or hybrid work is available from the Denver, CO or Chandler, AZ offices.

Salary: $135,000–$166,000 annually, plus an eligible annual performance-based incentive and equity options.

Company

Builds technology that connects auto-loan customers with credit unions, banks, and finance companies while simplifying refinancing and helping customers reduce monthly payments.

What you will do

• Own the end-to-end lifecycle strategy and communications architecture across email, SMS, in-app messaging, and call scripting throughout the pre-submission and conversion funnel.
• Build segmentation, targeting, personalization, and AI-driven customer engagement programs based on behavior, lead source, intent, lifecycle stage, and telemetry signals.
• Partner with Product and UX on contextual in-app messaging, tooltips, and guided flows that drive feature adoption.
• Lead cross-functional go-to-market strategies and launches for new features, product tiers, and service enhancements, including audiences, messaging, channels, and success metrics.
• Equip Sales, Operations, and Customer Success with call scripts, pitch collateral, release briefs, and customer playbooks.
• Establish experimentation, governance, deliverability, compliance, vendor-management, and customer-insight processes for lifecycle marketing.

Requirements

• 5–8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing.
• Proven experience managing multi-channel communications across email, SMS, call scripts, and in-app messaging through complex conversion funnels.
• Hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo; product analytics tools such as Amplitude or Mixpanel; and modern AI workflows for content generation and campaign optimization.
• Strong experience with holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments.
• Demonstrated success partnering with Legal and Compliance, Data Science, Product, and Sales/Operations teams.
• Exceptional ability to craft high-converting, compliant, and audience-tailored messaging.

Nice to have

• Experience in Fintech, lending, or highly regulated industries with strict compliance requirements.
• Experience integrating AI decisioning engines into active marketing automation flows.
• Proficiency in SQL or BI visualization tools such as Tableau or Looker.

Culture & Benefits

• Annual performance-based incentive and equity options.
• 401(k), flexible paid time off, and 100% paid parental leave for all parents.
• Subsidized medical, dental, and vision plans, plus company-paid mental health, disability, and basic life insurance.
• Optional HSA, FSA, supplemental life and health, legal, and pet insurance benefits.
• Up to $1,000 per year for eligible professional development expenses and an employee referral program.
• Values-driven environment emphasizing results, velocity, and mutual support.

Hiring process

• A pre-employment background check is required.
• The position requires consistent attendance, availability, and active engagement throughout the scheduled shift.