Sr. Growth Marketing Manager (Fintech)

Location: US Remote; candidates must be eligible to work in the United States for full-time employment.

Salary: $94,000–$117,000 per year.

Company

hirify.global provides a digital sales and service SaaS platform for U.S. banks and credit unions, including onboarding, digital banking, data, and marketing solutions.

What you will do

• Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events.
• Develop account-based marketing strategies, target segments, personas, messaging, audience segmentation, and channel mix.
• Manage campaign timelines, budgets, deliverables, cross-functional stakeholders, and external vendors.
• Analyze MQLs, SQLs, pipeline contribution, conversion rates, ROI, and campaign attribution to optimize performance.
• Collaborate with Sales, SDR, Product Marketing, and Revenue Operations teams on qualification, nurturing, follow-up, and messaging alignment.
• Build and optimize nurture streams and scoring models, maintain CRM and marketing-system data integrity, report results to leadership, and test creative and channel strategies.

Requirements

• 3–6 years of demand generation experience in SaaS, financial technology, or marketing technology environments, with measurable impact on pipeline and revenue growth.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
• Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools.
• Experience executing multi-channel digital and ABM campaigns.
• Strong analytical skills for interpreting campaign performance and ROI metrics.
• Ability to manage cross-functional projects and meet deadlines in a fast-paced environment.
• Understanding of B2B buyer journeys and lead lifecycle management.
• Experience collaborating with Sales and Revenue Operations teams.
• Strong written and verbal communication skills.

Nice to have

• Experience in banking technology, FinTech, or regulated industries.
• Experience with ABM platforms such as Terminus, Demandbase, or 6sense.
• Advanced reporting and attribution modeling experience.
• Familiarity with budget forecasting and spend management.
• Experience mentoring junior marketing team members.

Culture & Benefits

• Remote-first work environment for U.S.-based roles.
• Diverse and inclusive workplace.
• Unlimited paid time off.
• 401(k) with employer match and additional benefits.
• Employment sponsorship is not available.