Lead Product Adoption Strategist, SMB

Location: Hybrid; required to be based in New York or Chicago, supporting SMB Sales teams across US and EMEA timezones.

Base salary: $182,000–$254,800 USD annually, plus equity and commission eligibility.

Company

Reddit is a community platform with more than 100,000 active communities and approximately 130 million daily active unique visitors, including a global advertising business.

What you will do

• Drive SMB growth by identifying high-potential accounts and partnering with Sales to increase adoption of Reddit’s priority performance advertising solutions.
• Build scalable onboarding, reactivation, milestone-based outreach, and other adoption programs for a large SMB advertiser base.
• Own SMB vertical strategy, define priority product solutions, establish reporting cadences, and track adoption, activation, engagement, revenue, and vertical performance.
• Support eCommerce partners, including Shopify and WooCommerce, by identifying activation, incentive, and training opportunities.
• Create adoption plans, provide seller coaching and objection handling, deliver vertical-specific training, and host office hours for lower-funnel solutions.
• Synthesize advertiser insights and field feedback into recommendations for Sales, PMM, Product, and go-to-market stakeholders, while supporting advertiser council programming.

Requirements

• 8+ years of experience in digital advertising, product adoption, sales strategy, ads go-to-market, revenue operations, or related fields.
• Strong cross-functional experience with Sales, Product Marketing, Product, Enablement, and Operations teams.
• Experience using data and market feedback to shape strategy, influence priorities, and drive measurable business outcomes.
• Demonstrated ability to build scalable programs and processes for large customer segments rather than relying solely on one-to-one account support.
• Strong understanding of performance advertising and product adoption motions in a digital advertising environment.

Nice to have

• Experience working with SMB or scaled advertiser segments.
• Experience with eCommerce or partner-led growth motions, ideally including Shopify or WooCommerce.
• Strong analytical skills and comfort with dashboards, reporting, and performance data.
• Excellent program and project management skills, with the ability to manage multiple strategic initiatives.
• Strong written and verbal communication skills, including translating insights into recommendations for senior stakeholders.
• A proactive, sales-minded approach with operational rigor and strategic thinking.

Culture & Benefits

• Collaborative, cross-functional environment focused on product adoption, smart ideas, strong execution, and shared success.
• Comprehensive health benefits, 401(k) matching, and home-office workspace benefits.
• Personal and professional development funds.
• Family planning support and more than four months of paid parental leave.
• Flexible vacation, Reddit Global Days Off, and paid volunteer time off.