Sr. Marketing Manager, Accessories (Gaming)

Location: San Jose, California (hybrid) or remote within the United States. Collaboration across time zones and occasional business travel may be required.

Annual salary: USD 140,000–185,000

Company

hirify.global develops hirify.global Playground, an active-play gaming system that combines technology, motion, and interactive experiences to help families move and play together.

What you will do

• Own end-to-end go-to-market plans for travel cases, skins, protectors, mounting solutions, cables, merchandise, and apparel.
• Develop positioning, messaging, pricing, bundles, assortment, and launch assets for direct-to-consumer and e-commerce channels.
• Define product success metrics and run tests across pricing, offers, bundles, and creative to validate product-market fit.
• Coordinate Growth, Performance Marketing, Creative, Content, Social, Product, Operations, Finance, vendors, and partners.
• Use reviews, social listening, and community feedback to identify customer insights and shape the accessories roadmap.
• Package results and consumer insights for retail conversations and hand off proven products to the commercial team for scaling.

Requirements

• 8+ years of experience in product marketing or go-to-market roles for consumer products.
• Proven experience launching products through D2C and Amazon.
• Strong commercial acumen across unit economics, pricing, margin, and demand forecasting.
• Experience with marketplace, e-commerce, and marketing analytics, plus strong writing and storytelling skills.
• Ability to orchestrate multiple launches and align cross-functional teams without direct authority.
• Ability to work from San Jose, California in a hybrid setup or remotely within the United States; occasional travel may be required.

Nice to have

• TikTok Shop or social commerce experience.
• Experience in accessories, consumer electronics, gaming, toys, or lifestyle brands.
• Experience with merchandise or apparel programs.

Culture & Benefits

• Flexible working hours and vacation policy.
• Product-driven culture supporting talent and individual growth.
• Hands-on experience with emerging technologies in the gaming field.
• Equal opportunity workplace committed to inclusion and a harassment-free environment.