Sr. Manager, eCommerce, Direct-to-Consumer (DTC)

Location: Remote

Compensation: $135k–$155k base + bonus

Company

hirify.global is a consumer health beverage company producing functional soda with added fiber and reduced sugar.

What you will do

• Own the DTC P&L, growth, and revenue performance across drinkhirify.global.com.
• Develop and execute the end-to-end DTC strategy covering site experience, merchandising, acquisition, conversion, retention, subscription, and fulfillment.
• Own omnichannel CRM, lifecycle marketing, and loyalty strategy and execution.
• Manage affiliate and social commerce programs, including TikTok Shop, as well as one direct report and multiple vendor relationships.
• Lead high-priority cross-functional initiatives with Digital Product, Customer Experience, Brand, Creative, Social, Operations, senior leaders, and external partners.
• Use data, testing, and digital best practices to improve acquisition, engagement, lifetime value, and scalable channel performance; communicate recommendations and make independent decisions.

Requirements

• 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand, with recognized DTC subject-matter expertise.
• Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTok Shop, and Impact/Rakuten.
• Strong experience in CRM, lifecycle marketing, acquisition, retention, subscription, and loyalty programs.
• Proven track record of owning DTC and subscription revenue and driving measurable company-level growth.
• Ability to lead complex cross-functional projects and influence senior leaders and external partners.
• Highly analytical and digitally fluent, with a strong focus on merchandising, optimization, and experimentation.
• Passion for building community-driven, brand-first consumer experiences.

Nice to have

• Beverage and better-for-you beverage experience.

Culture & Benefits

• Fully remote work with intentional connection across time zones.
• Cross-functional collaboration, IRL offsites, and a collaborative working environment.
• Culture centered on trust, transparency, thoughtful debate, feedback, curiosity, and ownership.
• Fast-paced startup environment focused on human health, innovation, and meaningful impact.
• Reasonable accommodations are available during the application process, and hirify.global is an equal opportunity employer.