CRM Executive (Fintech)

Location: City of London, United Kingdom; hybrid working model with 3 days in the office.

Company

hirify.global is a FTSE 100 fintech operating across five continents, serving more than 1.4 million customers and handling billions of dollars in transactions.

What you will do

• Plan, build, QA, and launch Braze campaigns and automated customer journeys across email, push, in-app, and SMS.
• Support acquisition programmes including welcome journeys, lead conversion, Refer a Friend, and promotional incentive communications.
• Run A/B tests and control-group experiments, report campaign performance, and turn findings into recommendations.
• Work with Analytics to establish reliable measurement and reporting for CRM journeys.
• Manage stakeholder requests and collaborate with Commercial, Marketing, Product, MarTech, Analytics, Creative, and Compliance teams.
• Ensure communications meet regulatory requirements, follow brand and creative standards, and deliver a consistent customer experience.

Requirements

• Hands-on experience in a CRM, lifecycle, or marketing automation role.
• Experience building emails, push notifications, and customer journeys in Braze or a comparable enterprise CRM platform.
• Working knowledge of Liquid and a basic understanding of HTML for building emails.
• Understanding of CRM engagement metrics and how to measure, test, and optimise journeys across email, SMS, and push, including experimentation, control groups, and incrementality.
• Understanding of GDPR and data privacy requirements, with willingness to work in a regulated environment.
• Strong attention to detail and ability to deliver accurately at pace.
• Stakeholder management, project management, collaboration skills, and an ownership mindset.
• Passion for learning and curiosity about new tools, including AI.

Nice to have

• German or French language skills.
• Experience in finance or another regulated industry.
• Experience in product-driven technology companies, fintech, or high-frequency digital products.
• Experience with HTML and CSS coding.
• Experience with SQL and analytical tools such as Looker and Google Analytics.
• Experience with other marketing automation platforms, such as Salesforce Marketing Cloud.

Culture & Benefits

• Hybrid working model with 3 days in the office.
• Tailored development programmes, mentoring, career progression, and unlimited LinkedIn Learning access.
• Competitive salary, a Flexible Benefits Package worth 12% on top of salary, private medical cover, life insurance, and gym membership contributions.
• 25 days of holiday plus a birthday day and 2 days for voluntary work, with the option to buy or sell holiday days.
• Enhanced parental pay and leave, employee-led inclusion networks, and opportunities to participate in ESG initiatives.