Lifecycle Marketing Manager (Partner Acquisition)

Location: United Kingdom

Company

hirify.global builds a platform for intentional living through fitness, wellness, beauty, food and beverage, and other real-world experiences, including the Mindbody and ClassPass brands.

What you will do

• Own the partner acquisition funnel from incoming lead through signed partnership, tracking conversion, lead quality, and drop-off points.
• Build and manage lead-nurture programs for new, unresponsive, cold, and closed-lost leads, including segmentation, personalization, QA, launch, and email campaigns.
• Work with Sales on lead handoff, follow-up, recycling, and inbound sales email cadences.
• Partner with MarTech and RevOps on lead scoring, routing, attribution, data quality, and marketing technology changes.
• Run A/B tests across emails, landing pages, sequences, and offers to improve conversion and revenue.
• Build SQL- and Hex-based reporting on funnel performance, pipeline impact, and lead quality by acquisition source.

Requirements

• Experience in B2B lifecycle, CRM, or demand generation marketing within a sales-led funnel.
• Hands-on experience with a marketing automation platform such as HubSpot, Braze, Salesforce Marketing Cloud, or Marketo.
• Strong SQL skills required, including building recipient lists, analyzing funnels, and creating performance readouts with tools such as Snowflake or Hex.
• Experience partnering with Sales on lead handoff rules, follow-up, and email cadences.
• Understanding of funnel tracking, lead scoring, routing, attribution, email deliverability, SPF, DKIM, and DMARC.
• Hands-on experience using AI tools to create more personalized nurture programs.

Nice to have

• Experience building Braze emails with HTML, CSS, Liquid, and Connected Content.
• Experience with platform migration, technical data setup, SEO/AEO-related lead quality, or marketing to SMBs and marketplace supply-side businesses.

Culture & Benefits

• Fast-paced marketing environment focused on creativity, collaboration, strategic thinking, and data-driven growth.
• Salaried position in the United Kingdom.
• Equal opportunity workplace that welcomes diverse backgrounds, experiences, abilities, and perspectives.