Growth Product Manager – Monetisation (Healthtech)

Location: London; hybrid model with 3 days per week in the office

Annual salary: £78,000–£90,000 GBP

Company

hirify.global is a digital health and fitness product focused on female health, with an AI-powered, privacy-first, clinically backed app used by millions of people worldwide.

What you will do

• Analyse and optimise paywalls and pricing across regions, user segments, and platforms to maximise lifetime value and profitability.
• Define pricing strategies for subscriptions, complementary products, add-ons, and subscription tiers.
• Design and optimise paywall experiences, upgrade journeys, and other monetisation mechanics to improve conversion.
• Develop targeted pricing and offer strategies for lifecycle moments and seasonal campaigns.
• Partner with engineering, design, analytics, finance, and other cross-functional teams to improve monetisation systems, experimentation, and reporting.
• Manage App Store Connect and Google Play Console configurations for pricing, SKUs, and subscriptions, while advising product teams on monetisation best practices.

Requirements

• Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
• Strong experience designing high-converting paywall experiences and personalising monetisation flows based on user segments.
• Hands-on experience using offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
• Experience coordinating paywall campaigns, experiments, and launches across an app with cross-functional teams.
• Deep expertise in A/B testing and experimentation, including validating assumptions and translating results into actionable improvements.
• Experience working with engineering, design, analytics, and marketing teams to deliver measurable business impact.
• Excellent analytical and problem-solving skills, with the ability to translate data into insights and make evidence-based decisions.
• Comfort working in a fast-paced, high-experiment environment with shifting priorities and competing demands.

Nice to have

• Experience managing monetisation for a B2C app.
• Experience with monetisation automation and machine learning techniques.

Culture & Benefits

• Mission-led, product-driven environment focused on ownership, fast execution, craft, and measurable impact.
• Competitive salary with annual reviews and participation in a performance incentive scheme.
• Paid holiday, sick leave, female health leave, and enhanced parental leave and pay.
• Professional growth through challenging work and learning support.
• Five-week fully paid sabbatical after the five-year Floversary, plus Flo Premium for friends and family and health, pension, and wellbeing benefits.