Senior Demand Generation Manager (Cybersecurity)

Location: Sweden

Company

hirify.global is a global identity security company creating hardware-backed passkeys and security keys, with headquarters in Stockholm, Silicon Valley, and Singapore.

What you will do

• Develop and own integrated regional campaign strategies aligned with global themes, target industry verticals, revenue targets, priority segments, and countries across Europe.
• Localize global campaigns and content for local market needs, compliance requirements including NIS2, DORA, and GDPR, languages, and buying behavior.
• Manage the regional campaign calendar and multi-million budget, allocating spend across email, paid digital, ABM, and partner co-marketing channels.
• Partner with regional Sales leadership, SDRs, account teams, distributors, resellers, and technology partners to align campaigns with target accounts and pipeline goals.
• Collaborate with Product Marketing, Paid Digital Media, Web, Field Marketing, and Operations to ensure consistent messaging, delivery, and performance measurement.
• Track engagement, MQLs, SQLs, and pipeline generation; present insights, run A/B tests, and improve conversion and funnel efficiency.

Requirements

• 6+ years of B2B marketing experience, including at least 3 years in campaign or demand generation management, ideally in cybersecurity, identity, or enterprise technology.
• Proven success driving measurable pipeline and revenue through multi-channel campaigns in global markets.
• Strong project management skills and the ability to manage multiple concurrent programs, budgets, and stakeholders.
• Experience working with regional Sales and Channel teams in a matrixed, multi-country environment.
• Excellent written and spoken English.
• Strong analytical and communication skills.

Nice to have

• Fluency in one or more additional European languages, such as German, French, Swedish, Spanish, or Italian.
• Experience with ABM platforms and intent data tools.
• Familiarity with cybersecurity compliance and regulatory drivers in Europe.
• Experience with partner and channel marketing in a two-tier distribution model.
• Bachelor's degree in Marketing, Business, or a related field.

Culture & Benefits

• Work within a global organization guided by the values Speed with Integrity, Battle Friction, Inspire Higher, and One Team.
• Contribute to open standards and the hirify.global Developer Program through open-source repositories, libraries, and SDKs.
• Collaborate with technical partners including Google, Microsoft, Amazon, and OpenAI.
• Support security initiatives protecting vulnerable communities, journalists, and humanitarian groups worldwide.
• hirify.global is an equal opportunity employer committed to diversity and an inclusive environment.