Brand Manager (FMCG)

Location: Haninge, Sweden; hybrid work with physical presence in the office at least 3 days per week. Travel required: 0%–25%.

Company

Global beverage company managing a broad portfolio of consumer brands and local market activations.

What you will do

• Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Sweden.
• Translate global and operating-unit insights and strategy into campaign messaging, assets, and tactics for local consumers across linguistic regions.
• Coordinate brand activation across digital, social, OOH, experiential, sponsorship, and in-store touchpoints.
• Manage timelines, approvals, asset delivery, production details, packaging and label updates, legal checks, sustainability claims, and brand governance.
• Work with CCEP Sweden, commercial and shopper marketing teams, media and IMX, RGM, Insights, Finance, and creative, digital, and shopper agencies.
• Monitor consumer trends, cultural cues, retail dynamics, competitor activity, and campaign KPIs; prepare brand and business reviews and recommend improvements.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in brand management, consumer marketing, or FMCG activation roles.
• Experience adapting centrally developed brand assets for local markets.
• Strong project management, organizational, coordination, communication, and follow-through skills, with strong attention to detail.
• Good understanding of consumer behavior and multi-channel activation.
• Experience working with agencies and cross-functional partners.
• English required; ability to work across linguistic regions.
• Curious, proactive, solution-oriented, agile, and comfortable operating independently in a small team with limited resources.
• Ability to manage multiple tasks and seek guidance on strategic decisions when needed.

Nice to have

• Swedish language skills.
• Experience collaborating with bottler or franchise partners.

Culture & Benefits

• Hands-on experience across campaigns, channels, and categories in a dynamic market.
• Exposure to global marketing capabilities, toolkits, and cross-market collaboration.
• Opportunity to influence localized brand experiences in an important European market.
• Career growth toward Senior Brand Manager or IMX roles within Sweden or across the region.
• Culture focused on curiosity, empowerment, inclusion, agility, continuous learning, and a growth mindset.