Senior Brand Manager, New Experiences (Gaming)

Location: Stockholm, Sweden. Hybrid work model with three onsite days per week; candidates must be based in Stockholm and eligible to work in Sweden.

Company

hirify.global Studios is a Microsoft-owned game developer creating and expanding the Minecraft universe.

What you will do

• Define portfolio strategy for new Minecraft experiences across console, PC, and mobile, including each experience's audience, opportunity, role, and franchise fit.
• Bring brand and marketing into early product development by shaping audience needs, market opportunity, positioning, and brand fit.
• Use player, market, category, cultural, and performance insights to identify opportunities and influence product and marketing direction.
• Lead go-to-market strategy covering audiences, positioning, messaging, launch approach, channels, and success measures.
• Align product, creative, development, marketing, and publishing teams around priorities, decisions, dependencies, and execution.
• Build reusable frameworks, planning processes, briefs, and decision principles, applying launch and development learnings across the portfolio.

Requirements

• At least 5–7 years of experience in marketing, publishing, communications, media, or games, including experience leading people, projects, or teams.
• Experience leading brand or product marketing for a large, globally recognized consumer brand, ideally in gaming, entertainment, media, consumer technology, or fast-moving consumer goods.
• Experience developing audience strategy, positioning, and go-to-market strategies, particularly for new products.
• Experience using consumer research, market intelligence, cultural trends, and performance data to influence product and marketing decisions.
• Demonstrated ability to lead complex cross-functional initiatives and influence senior product, creative, development, and marketing stakeholders.
• Eligibility to work in Sweden and the ability to be based in Stockholm for the hybrid work model.

Nice to have

• Experience working across multiple products, brands, or experiences and balancing individual product opportunities with broader portfolio or franchise objectives.

Culture & Benefits

• Hybrid work with three onsite days per week at the Stockholm studio.
• Work within a global and diverse Minecraft community.
• Access to the opportunities of Xbox Game Studios and Microsoft ownership.
• Studio space located by Söder Mälarstrand in Stockholm.
• Culture shaped by hirify.global's indie heritage and collaboration among creative, experienced colleagues.