Brand Director (Brand & Marketing)

Location: Stockholm, Göteborg, Linköping or Lund, Sweden.

Company

hirify.global is a defence and security company developing, manufacturing and maintaining advanced systems in aeronautics, weapons, command and control, sensors and underwater systems.

What you will do

• Own hirify.global’s brand platform, positioning, narrative and continued strategic development.
• Lead brand governance, architecture and organisation-wide adoption across Business Areas, markets and communications teams.
• Define strategic briefs for physical and spatial brand environments, campaigns and customer-facing narratives.
• Lead the multi-year brand platform rollout, managing scope, phasing, budget, quality, dependencies and risk.
• Commission and direct external brand strategy, design and production agencies.
• Build brand capability through training, leadership engagement, measurement and practical guidance; explore AI and automation for brand enablement and governance.

Requirements

• Relevant university degree or equivalent qualifications in brand, marketing, business or communication.
• Senior brand leadership at group level in a large international organisation, or senior strategic leadership in a brand consultancy.
• Experience carrying the brand agenda with executive audiences and building alignment across a decentralised organisation.
• Strong commercial judgement and deep expertise in brand strategy, including positioning, narratives, customer and business insight, and strategic briefs.
• Experience developing and embedding brand platforms at scale from strategy through rollout and governance.
• Strong programme and project leadership in a complex, international and matrixed organisation, including multi-year rollouts, budgets, phasing and dependencies.
• Proven experience leading teams and directing external agencies; both are required.
• Ability to balance a consistent global brand with different customer and market needs and influence without formal authority.
• Excellent communication skills in English.
• Ability to pass security vetting under current security-protection regulations. Additional citizenship obligations may apply for positions requiring security clearance.

Nice to have

• Military background or experience in the technology or defence sector.

Culture & Benefits

• Work with Group Strategy, Global Business Development, Business Areas, markets, property, product and engineering, HR and external partners.
• The role includes travel.
• Opportunity to contribute to technology and systems intended to keep people and society safe.
• Work in an international organisation with approximately 30,000 employees and operations around the world.

Hiring process

• Apply through hirify.global’s careers application process.
• Security vetting is required under applicable regulations; additional citizenship obligations may apply where security clearance is required.