Senior Media Planner & Strategist

Location: Cincinnati General Offices, United States; onsite role.

Salary: $110,000–$165,300 per year.

Company

hirify.global is a consumer-brand corporation with a portfolio including Pampers and Luvs.

What you will do

• Lead annual and in-year integrated paid media planning for Pampers and Luvs priority sub-brands across digital video and paid social.
• Translate business priorities into channel strategies, investment scenarios, budget recommendations, launch plans, and optimization decisions.
• Guide agency teams and platform partners through campaign activation, audience design, pacing, reach and frequency, testing, optimization, and issue resolution.
• Design and execute test-and-learn experiments with Analytics & Insights, agencies, and media partners, converting findings into planning guidance.
• Connect KPIs and retailer outcomes to business results and recommend reallocations, campaign changes, and next tests.
• Coordinate Brand, Media, Analytics & Insights, IT, agency, retailer, and platform stakeholders while strengthening media governance and operations.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Data Analytics, Economics, or a related field.
• 5–7 years of strategic media planning and hands-on paid digital activation experience, including meaningful ownership of digital video and social.
• Experience translating business objectives into channel strategies, annual plans, investment scenarios, launch plans, and in-year optimization decisions.
• Strong knowledge of digital video and paid social, including platform and programmatic buying models, video inventory and formats, audience strategy, reach and frequency, optimization, and measurement.
• Experience designing test-and-learn agendas and applying campaign, brand-lift, traffic, conversion, and retailer data to cross-channel strategy.
• Experience balancing upper-funnel brand building with performance and commerce media, including retailer traffic, retargeting, attribution, and closed-loop measurement.
• Strong financial and operational management skills covering budget stewardship, scenario planning, campaign governance, documentation, billing accuracy, and compliance.
• Ability to lead agencies and influence Brand, Analytics & Insights, IT, retailer, publisher, platform, and programmatic partners without direct authority.
• Strong analytical storytelling and executive communication skills, plus proficiency with ad platforms, programmatic buying platforms, analytics dashboards, Microsoft Excel, and presentation software.
• Experience coaching, onboarding, or coordinating others in a fast-moving, highly cross-functional environment.

Nice to have

• Advanced degree.

Culture & Benefits

• Full-time position based at the Cincinnati General Offices.
• Total rewards include salary, bonus if applicable, and benefits.
• Immigration sponsorship is not available for this role.
• Equal-opportunity employment and accommodation support are provided.