Director, Shopper Marketing, Advanced Hydration

Location: Atlanta, GA; residence within the Nashville, TN or Atlanta, GA area, within 50 miles, is required. Travel is required as necessary, including 25% by car and plane across local, neighboring, and other geographic territories.

Salary: $155,000–$175,000 USD annual base pay. Annual incentive reference value: 30%.

Company

The hirify.global Company is a global beverage company whose Advanced Hydration division includes BODYARMOR, POWERADE, smartwater, and vitaminwater.

What you will do

• Lead shopper marketing strategy and act as the marketing counterpart for retail customers.
• Develop and execute annual shopper marketing plans for the U.S. domestic market across channels, retailers, and brands.
• Manage the full lifecycle of retailer shopper marketing programs, including planning, execution, monitoring, reporting, and post-program analysis.
• Create detailed calendarized marketing plans with objectives, KPIs, strategies, programs, tactical details, and budget line items.
• Manage a working budget of more than $4 million, including transactional reporting, optimization, invoice processing, and monthly reconciliation.
• Manage the media agency, coordinate with Sales, Corporate Marketing, Field Marketing, Commercial, Category Management, retailers, and executive stakeholders, and ensure consistent program execution.

Requirements

• Bachelor’s degree required.
• At least 7 years of experience in shopper marketing or a related marketing discipline required.
• Expert knowledge and fluency in the convenience retail channel and relevant retail media networks required.
• Residence within 50 miles of Nashville, TN or Atlanta, GA required.
• Professional proficiency with Microsoft Office, including PowerPoint, Excel, and Word.
• Ability to travel as necessary, including 25% travel by car and plane across local and neighboring geographic territories.
• Valid driver’s license, ability to drive long distances, and Motor Vehicle Records meeting company driving standards.
• Must already be authorized to work full-time in the United States and must not require employment-based visa sponsorship.

Culture & Benefits

• Work in a fast-paced Advanced Hydration business unit with an entrepreneurial and collaborative environment.
• Culture emphasizes curiosity, empowerment, inclusion, agility, continuous learning, and a growth mindset.
• Medical, financial, and other benefits are offered according to the position.
• Equal employment opportunity and non-discrimination policies apply.