Senior Marketing Automation Specialist (CRM)

Location: Madrid, Spain; hybrid work setup

Company

hirify.global SE provides online lottery products and digital lottery services through brands including LOTTO24, Tipp24, and JuegosONCE.

What you will do

• Define and execute CRM campaigns across email, SMS, web push, and app notifications.
• Create, implement, and optimize automated email marketing campaigns using SQL-based audience segmentation.
• Design responsive newsletters and email templates with HTML and CSS for compatibility across major email clients.
• Support automated database processes, including SQL-based data loading and system synchronization workflows.
• Set up customer journeys, campaign briefings, copy, audience segments, and A/B tests.
• Monitor, test, and report CRM performance while supporting promotional offers and campaign optimization.

Requirements

• At least 5 years of experience managing online CRM.
• Advanced knowledge of SQL, HTML, and CSS.
• Strong analytical skills, including the ability to interpret data and contribute to strategy development and innovative ideas.
• Experience managing large databases, including data organization, segmentation, data quality control, and handling large volumes of customer information for CRM campaigns and marketing automation.
• Professional-level Excel skills and experience with internal tools including Jira, Confluence, and Slack.
• Excellent communication skills and professional proficiency in English and Spanish.

Nice to have

• Experience working with Python.

Culture & Benefits

• Modern, dynamic culture within a leading-edge e-commerce company.
• Collaborative team with trust, autonomy, and no micromanagement.
• Annual professional development budget of €1,500.
• Hybrid work options, workations abroad through WorkFlex, and a remote work monthly allowance of €47.20.
• Unlimited vacation days in addition to 25 yearly vacation days, plus birthday and 24 and 31 December days off.
• Gym benefit of up to €40 per month, quarterly company events, and regular team activities.