Lifecycle & CRM Specialist - Remote

Location: Remote from the specified EMEA countries; able to work CET hours.

Company

hirify.global builds a consumer AI companion app focused on helping people develop stronger relationships, better health, meaning, and momentum.

What you will do

• Build core lifecycle flows for onboarding, free-to-paid conversion, introductory offers, renewals, cancellation saves, and win-back.
• Work with product on in-app messages and offers that convert free users to paid subscriptions.
• Plan and run reactivation campaigns for lapsed users and dormant email lists within consent requirements.
• Segment and personalize communications using product and subscription data.
• Test timing, subject lines, offers, and channels, retaining successful approaches.
• Own deliverability, list health, and reporting that connects lifecycle flows to revenue.

Requirements

• Hands-on lifecycle or CRM experience at a consumer subscription app, with demonstrable revenue results.
• Experience building flows in a modern messaging platform such as Braze, Customer.io, Iterable, or Klaviyo.
• Strong data skills, including building segments and analyzing results independently.
• Understanding of compliant communication for a global audience, including consent, unsubscribes, GDPR, CAN-SPAM, and equivalent regulations.
• Strong copywriting skills or the ability to brief and edit copy effectively.
• Ability to shape lifecycle strategy and implement it hands-on.
• Excellent written English.

Nice to have

• Experience with in-app messaging and push notifications on iOS and Android.
• Deliverability experience, including domain reputation, warming, and safely reactivating large dormant lists.
• Experience with web and app subscription billing and related events.
• Experience working on products where trust and tone are important.

Culture & Benefits

• Flexible schedule and generous vacation policy.
• Fully remote work from the listed EMEA locations.
• Direct impact on millions of worldwide users within months.
• Opportunity to work on applied AI in a consumer setting.