Email & Lifecycle Marketing Growth Manager

Location: Remote from the European Union, Bosnia, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Montenegro, Poland, Romania, Slovakia, Slovenia, Spain, or Ukraine; applicants must be located within approximately ±4 hours of CET.

Company

Technology company creating and operating consumer products across health, education, and entertainment.

What you will do

• Own the email and lifecycle marketing growth roadmap for GetQR.
• Research customer needs and behavior to define segments based on use cases, lifecycle stage, product behavior, and purchase intent.
• Build personalized onboarding, activation, conversion, retention, and re-engagement journeys with appropriate triggers, timing, branching logic, and exit conditions.
• Develop hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and measure impact on conversion, activation, revenue, and retention.
• Partner with Email, Growth, Product, and Analytics teams to implement flows, improve campaigns, maintain the experiment backlog, and share daily updates.

Requirements

• At least 3 years of experience in email or lifecycle marketing.
• At least 2 years of experience in growth experimentation and A/B testing.
• Hands-on experience building audience segments and automated lifecycle journeys.
• Experience with Customer.io, Mixpanel, or similar marketing automation and analytics platforms.
• Strong analytical, copywriting, organization, prioritization, and cross-functional communication skills.
• Fluent English and availability within approximately ±4 hours of CET.

Culture & Benefits

• Remote work from the listed countries and time zones.
• Flexible independent contractor agreement.
• Unlimited paid time off and paid national holidays.
• Company-provided MacBook for employees who need one.
• Fast-paced environment focused on ambitious growth, measurable impact, and professional development.

Hiring process

• Recruiter screening lasting approximately 40 minutes.
• Technical interview lasting approximately 90 minutes.
• Final interview lasting approximately 60 minutes.