Senior Technical CRM Specialis (f/m/d)

Location: Hybrid in Madrid, Spain

Company

hirify.global SE is an international online lottery provider operating brands including LOTTO24 and Tipp24, with ZEAL Iberia managing digital lottery marketing services for ONCE through the JuegosONCE website and other digital channels.

What you will do

• Define and execute CRM strategies, including campaign planning, performance monitoring, and results optimization.
• Create, implement, and optimize automated email marketing campaigns using SQL-based audience segmentation.
• Create, lay out, and optimize responsive newsletters and email templates with HTML/CSS for compatibility across major email clients.
• Maintain automated database processes, including SQL-based data loading and system synchronization workflows.
• Set up customer journeys, campaign briefings and copy, audience segments, and A/B tests across email, SMS, web push, and app notification channels.
• Monitor, test, and report on CRM campaign performance, and support promotional offers and campaigns to improve engagement and conversion.

Requirements

• At least 5 years of experience managing online CRM.
• Advanced knowledge of SQL, HTML, and CSS.
• Strong analytical skills, with the ability to interpret data and contribute to strategy development and innovative ideas.
• Experience managing large databases, including data organization, segmentation, data quality control, and handling large volumes of customer information for CRM campaigns and marketing automation.
• Professional-level knowledge of Excel and internal tools such as Jira, Confluence, and Slack.
• Proficient in English and Spanish.

Nice to have

• Experience working with Python.

Culture & Benefits

• Modern, dynamic culture within a leading-edge e-commerce company.
• Collaborative team with trust, autonomy, and no micromanagement.
• Annual professional development budget of €1,500.
• Hybrid work options focused on results, plus a €47.20 monthly remote work allowance.
• Unlimited vacation days in addition to 25 annual vacation days, birthday leave, and days off on 24 and 31 December.
• Workations abroad through WorkFlex, gym support of up to €40 per month, quarterly company events, and team activities.