CRM Personalization Specialist (Digital Commerce)

Location: Porto, Portugal

Company

hirify.global develops solutions around Big Data, Digital Commerce, Marketing, Design, and Advisory services, with a joint venture supporting the HUGO BOSS Digital Campus.

What you will do

• Own privacy-compliant, data-driven personalization use cases and customer journeys globally.
• Design automated omnichannel journeys across Retail, eCommerce, App, CRM, and Performance Marketing.
• Develop customer audiences and personalization concepts based on customer data and insights.
• Define business requirements and collaborate with Product Owners, IT, Analytics, Retail, eCommerce, CRM, and Marketing teams.
• Drive KPI-based testing, optimization, and scaling of personalization use cases into always-on programs.
• Establish personalization governance covering audiences, contact frequency, channel prioritization, data quality, and privacy-by-design.

Requirements

• Completed studies in Business Administration, Economics, Communication, or a comparable qualification.
• 5–8 years of professional experience in an agency or specialist marketing area.
• In-depth knowledge of CDP, Marketing Automation, Personalization, A/B Testing, CRM, Consent Management, Data Privacy, and Data Quality & Management.
• Strong understanding of omnichannel marketing and campaign attribution.
• Knowledge of global data privacy regulations.
• Ability to translate business requirements into technical concepts and vice versa.
• Strong analytical, customer-centric, and creative mindset, with the ability to collaborate across business and technical teams.
• Ability to work independently with end-to-end ownership and minimal guidance.
• Strong presentation, communication, and stakeholder management skills.
• Experience working in international, cross-functional teams and fluency in English.

Culture & Benefits

• Opportunity to shape personalized, customer-centric experiences across omnichannel touchpoints.
• Work on digital transformation and business growth through omnichannel marketing, advanced technology, and data-driven strategies.
• Focus on customer engagement, conversion, and lifetime value through personalized customer journeys.
• Collaborative and international environment with a strong focus on curiosity, diversity, equity, inclusion, belonging, and professional growth.