Social Media Manager (AI)

Location: Kingston, United Kingdom; hybrid role with a requirement to work in the office 3 days per week.

Company

OLIVER designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with more than 300 clients across 40+ countries as part of The Brandtech Group.

What you will do

• Manage social media activity for a group of ice cream brands, responding to comments, questions, influencer mentions, and consumer conversations in each brand’s tone of voice.
• Use social listening to identify trends, cultural moments, community conversations, creators, and opportunities for reactive content.
• Develop content ideas, write copy for organic and paid posts, create content calendars, and guide platform-native execution with Content Creators and creative teams.
• Support tone of voice, FAQ, channel strategy, client brief development, and creative briefing.
• Present content ideas and social strategies to clients while building trusted relationships with internal teams and partners.
• Track and report on social analytics and content performance, recommending changes to improve results.

Requirements

• Strong social media capability for brands, with a nuanced understanding of individual platforms and how they support commercial results, at proficient to expert level.
• Excellent written communication and copywriting skills, with a creative eye for platform- and brand-appropriate content.
• Strong interest in digital trends and popular culture, with the ability to respond quickly to cultural moments.
• Proactive and strategic approach, including identifying opportunities that support client business goals.
• Confidence building relationships with internal teams, other departments, and clients.
• Understanding of paid media and influencer and creator roles.
• Proficient experience with social media management tools such as Sprinklr and Meta Business Suite.
• Organisation and calm judgement when managing multiple priorities and tight timelines.
• Exposure to strategy and client-facing work.
• Advanced use of Gen AI tools relevant to social content, experience designing AI-assisted workflows, and ability to train others in effective AI tool usage.
• Agentic thinking for complex, multi-step challenges and a strong understanding of AI capabilities and limitations with rigorous human oversight.

Nice to have

• Experience in FMCG, food, or snacks.

Culture & Benefits

• Values ambitious, imaginative, inspirational, results-focused work and continuous learning and listening.
• Promotes an inclusive and anti-racist working environment.
• Equal opportunity employer supporting employees’ full potential and respecting individual differences.
• Uses AI to support operational efficiency and consistency, while candidate evaluation and selection are conducted without AI-supported screening or decision-making.
• Works toward science-based emissions reduction targets and embeds sustainability across departments and project delivery.