Social Creative (Haircare/Beauty)

Location: Hybrid, London, United Kingdom; 2.5 days per week on a 50% working pattern.

Company

hirify.global designs, builds and runs bespoke in-house agencies and marketing ecosystems for brands, serving more than 300 clients in over 40 countries as part of The Brandtech Group.

What you will do

• Develop social-first ideas for always-on content, campaigns, product launches, retail moments and reactive opportunities for a haircare brand.
• Build repeatable content formats and social series that are native to Instagram and TikTok.
• Create, capture and edit short-form mobile content using hooks, story structures, calls to action, audio, effects, thumbnails, covers and text overlays.
• Write captions, scripts, hooks, headlines and on-screen copy in the brand’s tone of voice, including variations for testing and content aligned with product claims and approvals.
• Work with influencer and creator teams on creator-led ideas, briefs and feedback, while identifying emerging UK haircare, beauty and lifestyle creators.
• Review performance data, run creative tests, respond to audience behaviour and collaborate with strategists, designers, editors, production, data, insights, account and brand teams.

Requirements

• Experience creating social-first brand content for Instagram and TikTok, demonstrated through a portfolio of strong ideas and short-form content.
• Experience working with consumer brands; haircare, beauty or FMCG experience is especially valuable.
• Strong practical knowledge of Instagram and TikTok native features, trends, sounds and formats, including drivers of attention, retention, engagement, saves and shares.
• Strong understanding of UK culture, internet behaviour and social communities, with a genuine interest in haircare, beauty and category trends.
• Judgement to assess cultural opportunities and trends, with awareness of cultural sensitivity, brand safety and reputational risk.
• Excellent copywriting and social scripting skills, including the ability to create executable concepts with hooks, pacing, audio and visual storytelling.
• Confidence capturing content on mobile devices and editing short-form video using CapCut, Adobe Premiere Pro or equivalent.
• Ability to work at pace, balance planned and reactive work across short timelines and multiple stakeholders, and manage time within a 50% working pattern.
• Strong attention to detail, collaborative and proactive communication, constructive feedback skills, and the ability to present concepts and creative rationale.
• Comfort working across high and low production values, with a test-and-learn mindset and the ability to turn results into creative improvements.
• Professional proficiency in English and basic design or motion skills.
• Proficiency with generative AI tools for ideation, copy variations, storyboarding and planning; experience building and refining personal AI workflows.
• Agentic concept-development and problem-solving approach, including breaking complex challenges into manageable steps.
• Ability to critically evaluate AI outputs and apply human judgement to protect originality, cultural insight and brand voice, with awareness of responsible, accurate and brand-safe AI use.

Culture & Benefits

• Hybrid part-time role working 2.5 days per week for a 7-month fixed-term contract.
• Values include ambition, imagination, inspiration, continuous learning, results focus, inclusion and anti-racism.
• Commitment to an inclusive working environment and equal opportunity.
• Environmental sustainability goals are embedded across departments and project delivery.