Social Media Manager (Digital Agency)

TL;DR

Social Media Manager (Digital Agency): Leading social media strategy and community management for key verticals including Luxury, Food & Drink, and Pharma with an accent on platform-native content and team leadership. Focus on optimizing social search, improving AI visibility, and utilizing advanced reporting to shape brand growth.

Location: Remote (US), based in New York City

Company

A global digital agency specializing in omnichannel search and social content for a diverse portfolio of high-profile brands.

What you will do

• Develop and lead social media strategies and community management for Luxury, Food & Drink, and Pharma accounts.
• Manage and mentor social media teams to ensure quality control and clear direction across multiple markets.
• Collaborate with creative and paid media teams to produce platform-native content that drives awareness and conversion.
• Optimize brand content for social search and strengthen citation within AI-generated answers.
• Oversee social listening, competitor benchmarking, and campaign reporting to provide strategic recommendations to clients.
• Establish governance documents, tone of voice guidelines, and community response matrices.

Requirements

• 5+ years of experience in social media leadership, including managing community functions and mentoring teams.
• Proven track record managing multiple clients simultaneously across various verticals (Luxury, Beauty, FMCG, or Pharma preferred).
• Deep understanding of social platforms, publishing best practices, and content formats for different audiences.
• Expertise in social reporting and analytics with the ability to interpret data into strategy.
• Experience aligning organic and paid social strategies.
• Must be based in the United States.

Nice to have

• Knowledge of social search.
• Understanding of the role of social content in AI visibility.

Culture & Benefits

• Generous time off: 25 days holiday plus US bank holidays and birthday off.
• Additional days off through annual Christmas closure.
• Company-paid monthly entertainment subscription (e.g., Netflix, Spotify).
• Professional development via LinkedIn Learning and wellness programs including a Calm subscription.
• Flexible "Work from Abroad" policy for up to 4 weeks per year.
• Inclusive culture with regular social events and peer recognition awards.