Social Media Lead (AI)

Location: Hybrid role based in London, Bristol, Birmingham, Halifax, Leeds or Edinburgh, UK; at least two days per week or 40% of working time must be spent at an office site.

Salary: Regional £78,098–£91,880; London £92,701–£109,060 per year

Company

hirify.global is a major UK financial services organisation investing in people, data and technology to serve 28 million customers.

What you will do

• Set and deliver a corporate social media strategy aligned with Group priorities and Accelerate 2030 ambitions.
• Lead the corporate presence across LinkedIn, TikTok, YouTube and Instagram to grow reputation, engagement and influence.
• Define channel strategies, editorial plans and creative direction while responding to platform, audience and technology trends.
• Use audience insight, social listening and performance data to improve content and demonstrate impact.
• Manage social governance, monitoring, escalation and crisis communications.
• Lead and develop social media managers, analysts and specialists while building future capabilities.

Requirements

• Significant experience leading corporate social media in a large, complex organisation, ideally in a regulated environment.
• Strong creative judgement and experience developing innovative social campaigns, channels and approaches.
• Experience launching, scaling and evolving social channels and capabilities.
• Strong data and insight skills, including performance analysis and continuous improvement.
• Understanding of discoverability across social platforms, search and generative AI experiences.
• Proven leadership, influencing, stakeholder management and responsible AI literacy.

Culture & Benefits

• Commitment to diversity, equity and inclusion, learning and development.
• Pension contribution of up to 15%.
• Annual performance-related bonus and share schemes including free shares.
• 30 days of holiday plus bank holidays.
• Wellbeing initiatives and generous parental leave policies.
• Flexible working options, including hybrid working and job sharing.