Social Media Manager 7-Month FTC

Location: London, United Kingdom, with occasional travel to Weybridge; hybrid role.

Company

hirify.global designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with over 300 clients in more than 40 countries as part of The Brandtech Group.

What you will do

• Manage European Instagram and UK TikTok channels, publishing always-on, campaign, reactive, educational, launch, and creator-led content for different hair types and markets.
• Own the content calendar and translate the hero product range and NPD roadmap into credible, inclusive, social-first stories.
• Track European and UK beauty, haircare, cultural, creator, and audience trends and turn market-specific opportunities into platform-native ideas.
• Write copy and support short-form video scripts and briefs; optimize hooks, captions, formats, audio, calls to action, accessibility, and visual identity.
• Build communities through comment, message, and mention management; surface feedback and escalate sensitive issues appropriately.
• Monitor performance, recommend what to scale, optimize, test, or stop, and collaborate with influencer, strategy, creative, data, media, and account teams.

Requirements

• Proficiency in social media management, content, or digital marketing, including management of brand channels on Instagram and TikTok and use of scheduling, listening, and analytics tools.
• Pan-European social media experience, ideally across multiple markets, with understanding of differences in audience behavior, hair habits, and cultural trends.
• Experience working with consumer brands and developing inclusive, authentic content for diverse hair types, particularly frizzy, curly, and dry hair.
• Practical knowledge of Instagram and TikTok algorithms, short-form storytelling, content formats, and community management.
• Excellent copywriting skills, including adapting to a distinctive brand voice and writing briefs, scripts, and captions for different hair types and needs.
• Evidence of improving social performance through creative and data-led optimization.
• Sound judgment regarding representation, inclusivity, cultural sensitivity, and reputational risk.
• Strong calendar and workflow management, attention to detail, quick decision-making, and clear communication across creative, strategy, influencer, data, media, and brand teams.
• Professional proficiency in English, basic mobile content capture or editing skills, and genuine interest in haircare and beauty.
• Proficiency with Gen AI tools for idea generation, copy variations, content planning, and performance analysis; experience building personal AI workflows and critically evaluating AI outputs.

Nice to have

• Haircare, beauty, or FMCG experience is especially valuable.
• Formal degree; equivalent experience from work, study, volunteering, or self-directed learning is accepted.

Culture & Benefits

• Seven-month fixed-term contract in a fast-paced, social-first environment.
• Values include ambition, imagination, inspiration, continuous learning and listening, results focus, and active pro-inclusion and anti-racism.
• Inclusive working environment and equal-opportunity employment practices.
• hirify.global uses AI to support efficiency and consistency, while candidate evaluation and selection are conducted without AI-supported screening or decision-making.
• Sustainability goals include science-based emissions reduction targets embedded across departments and project lifecycles.

Hiring process

• Candidate evaluation and selection are conducted without AI-supported screening or decision-making.