Senior Loyalty Program Manager (E-commerce)

Location: Munich, Germany; hybrid working with 60% of time in the office and 40% at home. Option to work abroad for 20 days in approved countries.

Salary: €61,800–€84,900 per year.

Company

hirify.global is a pet e-commerce company with more than 25 years of experience and over 12 million customers.

What you will do

• Own and continuously optimize the loyalty program strategy, structure, and customer value proposition.
• Develop initiatives that improve customer engagement, retention, repeat purchases, and long-term loyalty.
• Analyze customer behavior and program performance data to identify improvement opportunities and report on loyalty KPIs.
• Partner with Product and Customer Experience teams to optimize customer journeys and loyalty touchpoints.
• Collaborate with Marketing on lifecycle marketing and personalized customer engagement campaigns.
• Lead cross-functional projects with Marketing, Product, Sales, IT, Analytics, and external partners.

Requirements

• 4+ years of experience in loyalty, CRM, customer engagement, retention marketing, or related disciplines.
• Proven experience designing, managing, and optimizing customer loyalty programs.
• Strong analytical skills and the ability to turn customer and business data into actionable recommendations.
• Experience with customer journey mapping and lifecycle marketing strategies.
• Strong project management skills, including experience leading cross-functional initiatives.
• Excellent stakeholder management and collaboration skills across multiple business functions.
• Strong communication, presentation, and storytelling capabilities.
• Ability to prioritize multiple initiatives and perform effectively in a fast-paced environment.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Nice to have

• Master’s degree or MBA.
• Experience in e-commerce, retail, subscription, or customer-centric digital businesses.
• Experience with loyalty technology platforms or CRM systems.
• Experience managing external partners, vendors, or loyalty ecosystem partnerships.
• Knowledge of customer segmentation, personalization, and advanced retention strategies.

Culture & Benefits

• Hybrid work with 60% office time and 40% home working.
• Option to work abroad for 20 days in approved countries.
• Development opportunities, training, and career support.
• Wellbeing offers and subsidized transport or bike leasing.
• 20% discount across all products.
• Multinational, collaborative, and inclusive working environment.