Head of C2B Customer Journey – CRO & CRM (f/m/x)

Location: Berlin, Germany; hybrid work options with flexible working hours

Company

hirify.global Group is a digital automotive platform for buying and selling used cars across multiple markets and brands.

What you will do

• Lead and develop the CRO and C2B CRM teams, including one Team Lead and approximately six direct reports.
• Define the vision and quarterly roadmap for the C2B customer journey, balancing conversion opportunities with long-term initiatives.
• Own funnel KPIs from visit through sale and build a high-velocity, statistically rigorous A/B testing pipeline.
• Integrate AI agents into team operations, establishing trust protocols, quality assurance, human oversight, and sign-off boundaries.
• Work with Marketing, Product, Engineering, Pricing, Acquisition, and Operations to improve the end-to-end customer experience.
• Synthesize behavioral, CRM, and research data into actionable customer insights.

Requirements

• Proven experience leading CRO, CRM, and lifecycle marketing strategies that drive conversion in high-consideration marketplace environments.
• Demonstrated experience building high-velocity, statistically rigorous A/B testing and experimentation programs with measurable business impact.
• Data-driven optimisation skills, including the use of SQL and Tableau to identify funnel opportunities and define growth hypotheses.
• Expertise collaborating with Product and Engineering teams to accelerate customer journey improvements.
• Experience managing mixed teams and influencing cross-functional stakeholders in Tech, Pricing, and Operations.
• A structured, hands-on approach to translating business goals into actionable roadmaps.
• Fluency in English and other European languages.
• Experience using AI agents to increase team output, assess whether agent results are credible or incorrect, and define where automation ends and human approval begins.

Nice to have

• Experience in the automotive industry, classifieds, or another high-consideration marketplace.
• Technical understanding of web development, CRM platforms, and product delivery processes.
• Experience optimising a customer journey from initial acquisition through lead generation, pricing, booking, and completed purchase.
• Basic understanding of corporate reporting standards.

Culture & Benefits

• Hybrid work options and flexible working hours.
• 30 days of vacation.
• Educational budget for personal and professional growth.
• Fixed-term first contract of two years.
• International and diverse working environment with more than 90 nationalities.
• Open culture, direct communication, and established teams supporting a high-impact function.