Marketing Specialist - Restaurant Offer Analyst (AI/Analytics)

Location: Hamburg, Germany; hybrid setup with 2 days of home office per week and up to 4 additional total weeks of fully remote work during summer and December.

Company

TheFork is a European restaurant booking platform within the hirify.global Group, connecting diners with restaurants across 11 countries.

What you will do

• Analyze business performance and complex datasets to identify improvement opportunities and provide data-driven recommendations for strategic planning and forecasting.
• Create reports, dashboards, and insights for internal stakeholders and leadership.
• Define territory plans by assessing market potential and prioritizing areas for sales teams across DACH.
• Optimize restaurant content and merchandising on the platform.
• Collaborate with cross-functional and B2B teams and lead or support commercial, marketing, and special projects with clear milestones and tracking.
• Coordinate local marketing initiatives, including influencer campaign tracking, local partner events, and community activations.

Requirements

• 2–4+ years of experience in Marketplace Operations, Commercial Analytics, Marketing Operations, or a related hybrid role.
• Strong analytical skills and the ability to work with complex datasets.
• Advanced proficiency in Microsoft Excel and Google Sheets.
• Solid understanding of business analytics principles and KPIs.
• Comfort using AI tools such as Gemini, ChatGPT, or Claude for workflow optimization, content creation, and analysis.
• Excellent written and verbal communication skills, with the ability to present findings to technical and non-technical audiences.
• Strong attention to detail, organization, and problem-solving skills.
• Experience or familiarity with project management, including timelines, milestones, and stakeholder coordination.
• Fluent written and spoken German and English for translations and local market execution.
• Strong local understanding of the DACH landscape, with knowledge of at least one country relevant to Germany and Austria.

Nice to have

• Experience with Salesforce, Snowflake, Tableau, Notion, or Looker Studio.
• Familiarity with SQL or other query languages.
• Exposure to financial modeling or forecasting.
• Previous experience in the restaurant industry.
• Knowledge of data warehousing or database structures.
• French language skills.

Culture & Benefits

• Permanent contract with a flexible hybrid working environment.
• Competitive fixed salary and bonus.
• International, multicultural teams spanning 10 European offices.
• Inclusive workplace with yearly meet-ups, team-building events, and continuous learning and development programs.
• Lifestyle reimbursement benefits, lunch vouchers, free Calm app access, and parental and caregiver leave with 12 weeks fully paid.
• Life and disability insurance, pension plans, and other employee support benefits.