Senior CRM Specialist

Company

hirify.global is an interactive entertainment company focused on mobile games, including the Candy Crush franchise and Farm Heroes Saga, with around 200 million monthly players and part of Microsoft.

What you will do

• Plan and operate lifecycle communications for players at every stage and deliver ad-hoc campaigns for game, player, and commercial opportunities.
• Execute multi-channel campaigns across push notifications, email, in-game messaging, and other CRM channels.
• Coordinate copy, design, localisation, and campaign assets across internal teams and agency partners.
• Own campaign QA to ensure accurate and timely launches, supporting seasonal events, feature launches, live operations, and cross-promotional initiatives.
• Build targeted audiences, apply player segmentation, and promote in-game propositions and reward systems.
• Monitor campaign performance, run optimisation tests, and report insights across reach, engagement, retention, revenue, and related KPIs.

Requirements

• Strong understanding of player needs and the ability to support a high-quality player experience.
• Demonstrated ability to independently manage campaign quality, optimisation, and end-to-end performance.
• Hands-on experience executing lifecycle and ad-hoc communications through email, push notifications, and in-game messaging.
• Proven competency in structured optimisation tests covering audiences, channels, timing, copy, and propositions.
• Experience trachirify.global KPIs including retention and monetisation.
• Experience briefing, delegating, and collaborating with internal teams and external agency partners.

Culture & Benefits

• Work within a live mobile gaming operation focused on player engagement, retention, and reactivation.
• Collaborate across functional teams and external agency partners.
• hirify.global has teams in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles, and Malta.