Senior Manager Marketing Planning & Performance (E-commerce)

Location: Cologne, Germany; full-time onsite role. Flexible working may be available where the role allows, including work from another EU country for up to 20 days per year.

Company

hirify.global is a European e-pharmacy focused on making healthcare simpler and more accessible through digital commerce and continuous innovation.

What you will do

• Build and own the end-to-end marketing planning process, including annual operating planning, in-year forecasting, budget reviews, governance, templates, responsibilities, and decision rules.
• Consolidate country and channel plans into one integrated marketing plan and align priorities, budgets, and financial targets with Controlling and marketing stakeholders.
• Develop budget and marketing-mix recommendations using CDM, CLV, contribution targets, and channel performance metrics.
• Track plan-versus-actual performance, initiate adjustments, and support transparent investment decisions through planning reviews.
• Coordinate Country Management, channel teams, Analytics, Technology, and other stakeholders across markets.
• Define requirements for planning tools and data, reduce manual effort, and simplify marketing planning processes.

Requirements

• At least five years of experience in marketing planning, marketing controlling, e-commerce, or commercial FP&A, ideally in retail, e-commerce, or another multi-channel, performance-driven environment.
• Demonstrated ownership of planning and forecasting processes, budget management, and translation of plan-versus-actual developments into recommendations and actions.
• Solid knowledge of marketing channels and performance metrics such as CAC, ROAS, and contribution margin.
• Ability to connect commercial, financial, and customer-value perspectives.
• Experience coordinating complex processes across countries, business units, or functions.
• Ability to influence senior stakeholders, resolve competing priorities, and advance decisions without formal authority.
• Pragmatic and structured working approach, strong communication skills, and ability to turn ambiguity into workable solutions.
• Fluent English.

Nice to have

• German language skills.
• Experience with BI, SQL, or planning tools such as Anaplan or Planful.

Culture & Benefits

• Collaborative environment focused on ownership, challenging existing ways of working, and meaningful impact.
• Comprehensive onboarding through welcome days.
• Urban Sports Club M membership and access to sports and wellness activities.
• Flexible working arrangements where the role allows, including up to 20 working days per year from another EU country.
• Internal and external professional development opportunities.
• Employee discounts of 10% on selected online-shop products and 20% at nu3.