Senior Content Designer UK

Location: London, United Kingdom; hybrid, with teams in the office an average of four days a week.

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, content transformation, and marketing technology across more than 55 markets.

What you will do

• Own end-to-end content design for flagship product launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms.
• Partner with product managers and UX leads during early discovery to shape product intent, define information hierarchy, and solve UX problems with content before visual design.
• Design content architecture, taxonomies, navigation paths, and seamless transitions across complex digital touchpoints.
• Define reusable content components, copy standards, governance models, review processes, and quality frameworks within content design systems.
• Use conversion, drop-off, engagement data, qualitative research, copy testing, Figma, FigJam, and AI-assisted workflows to improve content decisions and prototypes.
• Collaborate autonomously with Product, Engineering, Brand, Marketing, and Legal while ensuring accessibility, plain language, inclusive content, and assistive technology compatibility.

Requirements

• Proven experience designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches.
• Demonstrated ability in content architecture, information hierarchy, and structuring complex user flows into clear, intuitive journeys.
• Experience collaborating with product and design partners during problem framing and before high-fidelity design work begins.
• Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes.
• Strong data literacy, including use of analytics, conversion metrics, and user research to guide content decisions and evaluate performance.
• Ability to collaborate autonomously with stakeholders across product, marketing, and brand, align goals, and resolve conflicting priorities.
• Hands-on experience with Figma and modern collaborative tools for prototyping content alongside UX/UI designers.
• Thorough working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles.
• A degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction, UX Design, or a related field, plus evidence of user-centred decisions, testing, or iteration.

Nice to have

• Experience with major product rollouts or campaign launches in automotive, luxury, or high-volume e-commerce.
• Specialist training or certifications in Information Architecture or Content Strategy.
• Experience establishing content governance or editorial review workflows across large, multi-brand platforms.

Culture & Benefits

• Permanent position with a hybrid working approach.
• Discretionary bonus scheme, competitive pension, medical insurance, and life assurance.
• Training opportunities, social events, family-friendly policies, and opportunities to buy and sell holidays.
• Retail discounts and a culture centred on empathy, curiosity, collaboration, experimentation, and bold solutions.