Demand Generation Lead (AI)

Location: Sydney, Australia; in-person first, with office attendance four days a week at the Surry Hills HQ

Company

hirify.global is a customer intelligence platform that unifies feedback from sales calls, support tickets, and research into an AI-powered intelligence layer for organizations.

What you will do

• Own the enterprise demand plan, including priority audiences, account segments, offers, campaign calendars, targets, and budgets.
• Build integrated campaigns across paid media, web, email, events, and sales outreach using product launches, customer stories, research, and executive content.
• Run account-based marketing programs by selecting target accounts, mapping buying groups, identifying account signals, and coordinating tailored engagement.
• Create expansion demand inside existing enterprise customers by reaching new teams, senior buyers, and executive sponsors.
• Work with Sales on pipeline reviews and account planning, providing follow-up plans and using deal feedback to improve programs.
• Build and scale an AI-powered demand engine with workflows, prompts, automation, internal tools, and performance measurement from sales acceptance through closed revenue.

Requirements

• Experience in B2B SaaS demand generation, account-based marketing, or growth, with a record of creating new-business and expansion pipeline through complex sales cycles.
• Strong account-based marketing skills, including account selection, buying-group research, intent signals, personalization, and Marketing-Sales orchestration.
• Hands-on experience owning the demand generation stack, auditing funnels, building audiences, writing briefs, launching programs, and analyzing results.
• Practical fluency with modern AI tools such as Claude or ChatGPT, including improved workflows, agents, and prompts.
• Ability to partner with Sales, Customer Success, Product Marketing, Revenue Operations, Data, Engineering, Creative, Web, and Growth.
• Strong commercial judgment, attention to detail, bias to action, and the ability to measure success through sales acceptance, opportunity progression, pipeline, and revenue.

Culture & Benefits

• Hybrid, in-person-first collaboration from the Sydney office.
• Competitive base salary plus equity options.
• $3,000 learning and development allowance or up to $1,000 in wellness benefits.
• Four weeks of accrued leave, floating public holidays, bonus Kit Kat days, and an additional four weeks of leave after four years.
• Four weeks of work-from-anywhere time per year.
• Parental leave of 20 weeks for primary caregivers and 12 weeks for secondary caregivers, with return-to-work support.