Demand Generation Lead (AI)

Location: Sydney; hybrid, in-person first, with four days a week in the Surry Hills HQ.

Company

hirify.global is a customer intelligence platform that unifies feedback from sales calls, support tickets, and research into an AI-powered intelligence layer for organizations.

What you will do

• Own the enterprise demand plan, including priority audiences, account segments, offers, campaign calendar, targets, and budget.
• Build integrated programs across paid media, web, email, events, sales outreach, product launches, customer stories, research, executive content, webinars, and market moments.
• Run account-based marketing programs by selecting accounts, researching buying groups, identifying intent signals, and coordinating tailored content, executive engagement, events, and scaled campaigns.
• Create expansion demand inside existing enterprise customers by reaching new teams, senior buyers, and executive sponsors using product adoption, account activity, customer proof, and new use cases.
• Work inside pipeline reviews and account planning, provide sellers with follow-up plans, and use deal feedback to improve targeting, messaging, and programs.
• Build, measure, and scale an AI-powered demand engine with tools, workflows, prompts, internal integrations, and automation in partnership with Engineering and Revenue Operations.

Requirements

• Hands-on experience in B2B SaaS demand generation, account-based marketing, or growth, with a record of creating new-business and expansion pipeline through complex sales cycles.
• Strong account-based marketing fundamentals, including account selection, buying-group research, intent signals, personalization, and Marketing-Sales orchestration around named opportunities.
• Hands-on ownership of the full demand generation workflow, including funnel auditing, audience building, briefing, program launches, and results analysis.
• Experience owning a demand generation stack end to end and partnering with Engineering and Revenue Operations to build internal tools, integrations, and automation.
• Commercial fluency with funnel economics and measurement through sales acceptance, opportunity progression, pipeline, and revenue rather than clicks or lead volume.
• Hands-on fluency with modern AI tools such as Claude or ChatGPT, including examples of improved workflows, agents, and prompts.
• Strong cross-functional collaboration across Sales, Customer Success, Product Marketing, Revenue Operations, Data, Engineering, Creative, Web, and Growth.
• High creative and commercial standards, attention to detail, clear judgment, humility when evidence changes, and a strong bias to action.

Culture & Benefits

• In-person-first collaboration from the Sydney office; the US team operates on a flexible remote setup.
• Competitive base salary plus equity options.
• Flexible learning and development and wellness benefits, including a $3,000 L&D allowance or up to $1,000 for wellness.
• Four weeks of accrued leave, floating public holidays, bonus Kit Kat days, and four additional weeks off after four years.
• Up to four weeks per year working from anywhere in the world, plus parental leave of 20 weeks for primary caregivers and 12 weeks for secondary caregivers with return-to-work support.
• US benefits including health, dental, vision, and 401(k); employee connection through Doveclubs, regular team bonding, and company celebrations.