Director of Integrated Marketing (AI)

Location: NYC, hybrid in office; compensation range applies across all U.S. locations.

Base compensation: $195,000–$220,000 per year.

Company

hirify.global provides an AI operating system for modern commerce, combining business data, measurement, automation, and the Moby AI harness to help more than 65,000 brands improve profitable growth.

What you will do

• Own evergreen content, performance, lifecycle, acquisition, and conversion-rate-optimization strategies across audience needs and business priorities.
• Lead integrated campaigns from brief through launch, optimization, and results across content, paid media, events, email, and in-app messaging.
• Partner with Brand, Creative, Creator Marketing, Product Marketing, Ecosystem Marketing, Sales, Growth, Operations, and Analytics to align campaigns and customer journeys.
• Lead the established Heads of Content and Performance, develop their capabilities, and make hiring and organizational recommendations.
• Own marketing-sourced pipeline and net-new customer acquisition, set targets, allocate resources, and make investment tradeoffs.
• Establish tracking and reporting, evaluate attribution and pipeline quality, and use results to continue, expand, change, or stop programs.

Requirements

• 12+ years of B2B marketing experience, including substantial experience in SaaS or software businesses and direct responsibility for integrated marketing, demand generation, and content strategy.
• 5+ years in senior marketing leadership roles, including managing managers or functional heads, owning budgets, and setting strategy across multiple marketing disciplines.
• Strong creative and editorial judgment with hands-on depth in paid acquisition, lifecycle marketing, and content distribution.
• Ability to develop original campaign ideas and provide specific feedback on concepts, stories, and execution.
• Experience with both sales-assisted and self-serve customer journeys, including qualified sales opportunities and independent customer evaluation and purchase.
• Experience building evergreen content and demand programs and owning integrated campaigns from brief through results, with the ability to explain customer insight, creative choices, distribution strategy, and commercial results.
• Strong analytical skills and experience making investment decisions using acquisition costs, conversion, pipeline quality, and business results, with an understanding of attribution limits.
• Deep, practical AI proficiency, including repeatable workflows beyond basic prompting that improve research, creative development, analysis, or marketing execution; ability to explain tools, context, quality controls, and results.
• Clear communication, direct feedback, and the ability to align teams with different priorities around a plan.

Nice to have

• Familiarity with the ecommerce landscape.
• Familiarity with the broader AI and data landscape.

Culture & Benefits

• Hybrid work in the NYC office.
• Inclusive environment with a commitment to diversity and equal opportunity.
• Opportunity to work on AI, data, automation, and commerce products used by more than 65,000 brands.