VP, Global Social Strategy & Analytics (AI)

Location: Needham, MA or New York City, United States; hybrid with onsite presence three days per week.

Annual salary: $235,300–$300,000 USD.

Company

hirify.global is a global product design and technology company whose Shark and Ninja brands develop consumer lifestyle products sold through retailers, online channels, and distributors worldwide.

What you will do

• Own the Global Social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, and certified metrics for dashboards, executive reporting, and AI-assisted insights across TikTok, Instagram, YouTube, Facebook, X, and Pinterest.
• Define social data requirements and taxonomy across campaigns, creators, assets, markets, accounts, audiences, and posts.
• Shape the social analytics tools and data ecosystem with Analytics, Enterprise Data, and IT, including listening, reporting, dashboarding, data quality, and governance.
• Lead AI adoption and automation for reporting, anomaly detection, trend identification, predictive analytics, and actionable insight generation with human review and accuracy controls.
• Design advanced measurement approaches covering creative testing, paid amplification, brand lift, incrementality, and connections between social data and revenue, POS, share, NPD performance, and commercial impact.
• Act as the social platform expert for algorithm changes, new formats, creator behavior, content mechanics, and executive interpretation of social signals; build and develop the social intelligence and analytics team.

Requirements

• 12+ years of experience in social media, social strategy, social analytics, measurement, platform intelligence, or data strategy, including senior leadership experience building or scaling a global function, operating model, team, or KPI framework.
• Deep platform expertise across TikTok, Instagram, YouTube, Facebook, X, Pinterest, influencer, earned, paid, organic, creator, and community ecosystems.
• Strong data fluency, including the ability to query platform and BI data directly, understand data models, and work with Enterprise Data, IT, or analytics engineering partners.
• Experience creating or governing metric definitions, data dictionaries, taxonomy, or reporting standards across teams or regions, and specifying requirements to central data or engineering teams.
• Working fluency with AI and automation tools for reporting, anomaly detection, trend identification, and predictive analytics, including accuracy standards, human review, and escalation paths.
• Strong executive communication skills and the ability to turn complex platform and performance signals into clear recommendations.

Nice to have

• Platform-side experience in data, product, partnerships, or measurement at TikTok, Meta, Pinterest, YouTube, or similar platforms.
• Advanced SQL or similar technical experience, unless offset by strong data product ownership experience.
• Experience in CPG, DTC, retail, consumer electronics, platform, or agency environments.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, and continuous improvement.
• Medical, dental, and vision insurance; HSA with company contribution; flexible spending accounts; and life and disability insurance.
• 401(k) retirement plan with matching and employee stock purchase program.
• Generous paid time off, company holidays, parental leave, and backup child and eldercare days.
• Learning programs, wellness programs, product discounts, referral bonuses, pet insurance, identity theft protection, and prepaid legal insurance.
• Commitment to diversity, equity, inclusion, professional growth, and career acceleration.