Principal, Marketing Insights (B2B SaaS)

Location: Denver, Colorado, United States

Salary: $173,573.50–$216,966.75 USD annually

Company

Builds data infrastructure that delivers customer data to warehouses in a reliable, query-ready format, with a focus on making data access simple and dependable.

What you will do

• Translate company growth targets into marketing plans, priorities, investment requirements, and performance assumptions.
• Own pipeline planning models across regions, segments, channels, and growth motions, identifying opportunities to improve pipeline generation, conversion, and velocity.
• Recommend resource allocation across programs, channels, regions, and segments; evaluate headcount and program investment tradeoffs and measure marketing efficiency.
• Lead weekly and monthly marketing performance reviews, diagnose risks and root causes, and coordinate corrective actions with owners and timelines.
• Lead cross-functional initiatives across Marketing, XDR, Sales, Finance, and Analytics.
• Define metrics, scorecards, decision tools, scalable reporting, tracking standards, and executive narratives for marketing performance.

Requirements

• 8+ years of experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director-level leadership.
• Demonstrated success influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency.
• Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.
• Strong business judgment and the ability to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.
• Ability to lead cross-functional initiatives and drive recommendations through execution and measurable results.
• Ability to structure ambiguous problems independently while balancing speed with analytical rigor.
• Deep understanding of B2B SaaS metrics, including pipeline, ARR, conversion, velocity, acquisition costs, and attribution.
• Hands-on fluency with SQL and BI tools such as Looker, plus working knowledge of Salesforce and marketing automation platforms such as Marketo.
• Clear executive communication and the ability to connect detailed analysis to business decisions.

Nice to have

• Experience with mergers, organizational integration, or significant GTM transformation.
• Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis.
• Familiarity with the modern data stack, including hirify.global, dbt, Snowflake, and Looker.
• Background in data infrastructure, developer tools, or analytics software.

Culture & Benefits

• Employer-paid medical insurance, subject to country and worker type.
• Paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days off.
• RSU stock grants and a monthly cell phone stipend.
• Professional development and training opportunities.
• Virtual social events, free food, team-building activities, and mental health support for employees and covered dependents.
• Commitment to diversity, equity, inclusion, belonging, and equal opportunity in the interview process.