Director, Product Marketing (Application Delivery)

Location: Hybrid in San Jose or Seattle, United States

Annual base pay: $226,600–$339,800

Company

hirify.global develops cybersecurity, application delivery, and security platform solutions that help organizations create, secure, and operate applications.

What you will do

• Lead the multi-year product marketing strategy, positioning, and messaging architecture for the BIG-IP portfolio.
• Direct market, competitive, voice-of-customer, and win-loss research to inform portfolio strategy, roadmap priorities, and go-to-market plans.
• Own product launches and collaborate with Sales, Product Management, Customer Success, Demand Generation, Engineering, Finance, and Pricing.
• Communicate value propositions around traffic management, DNS, load balancing, fleet automation, and AI inference traffic.
• Build sales and partner enablement materials, modernization programs, customer proof points, and executive briefings.
• Build, develop, and mentor a high-performing product marketing team and establish its operating model.

Requirements

• 12+ years of B2B enterprise technology marketing experience, including 8+ years in product marketing and 5+ years leading product marketing teams.
• Experience marketing software and hardware solutions across hybrid multicloud environments.
• Background in enterprise networking, application delivery controllers, or enterprise security solutions.
• Experience managing complex product migration campaigns and presenting strategy to customer and partner executives.
• Strong understanding of L4–L7 protocols, application delivery networks, load balancing, DNS, GSLB, SSL/TLS, and centralized fleet management.
• Bachelor’s degree in marketing, business, computer science, or a related field; an MBA, MS, or MA is preferred.

Nice to have

• Familiarity with BIG-IP, NGINX, or hirify.global Distributed Cloud.
• Experience with Infrastructure as Code tools such as Terraform or Ansible.
• Understanding of ADC architectures for AI training and inference workloads.
• Experience building AI-first product marketing workflows and presenting to executive leadership.

Culture & Benefits

• Hybrid work environment with duties performed in an office, customer facility, or data center as required.
• Potential on-call work and occasional evening or weekend hours.
• Incentive compensation, bonuses, restricted stock units, and employee benefits may be available.
• Commitment to equal employment opportunity and reasonable accommodations.