Lifecycle Marketing Technologist

Location: United States; remote role

Salary: $83,600–$104,000 annually, plus equity

Company

hirify.global provides scheduling, dispatching, payments, and other software tools that help home service professionals streamline operations, grow their businesses, and improve customer service.

What you will do

• Develop and implement lifecycle marketing strategies across email, SMS, and in-app messaging.
• Build personalized content using Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks.
• Configure and troubleshoot webhooks connecting the marketing platform, product, CRM, and third-party tools.
• Work with Product, Data, Martech, and Engineering to define event tracking, user attributes, and journey-triggering data.
• Collaborate with content and design teams, manage customer segmentation and the lifecycle marketing calendar, and build campaigns for deployment.
• Run A/B tests, monitor channel performance, optimize campaigns, ensure regulatory compliance, and provide actionable insights.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
• 5+ years of experience in email marketing, SMS, and in-app messaging, including campaign strategy, execution, and analysis.
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes.
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation.
• Experience writing Liquid and/or Mustache templates for advanced personalization and conditional content.
• Solid understanding of customer data models, segmentation, and event-based triggering.
• Experience with A/B testing, segmentation, and personalization across channels, with proven success driving engagement lift.
• Knowledge of email and SMS compliance regulations, including GDPR, CAN-SPAM, and TCPA.
• Strong communication, teamwork, attention to detail, creative problem-solving, multitasking, prioritization, deadline management, and continuous-improvement skills.
• Enthusiasm for learning and staying current with industry trends.

Nice to have

• Experience with a customer data platform such as Segment, mParticle, or RudderStack.

Culture & Benefits

• Inclusive, collaborative culture focused on improving the lives of home service professionals.
• Medical, dental, vision, life, disability, and 401(k) benefits.
• Paid holidays, flexible paid time off, and paid parental leave.
• Equity plan and monthly technology reimbursement.
• Globally distributed workforce with teammates across Brazil, Poland, the Philippines, Mexico, and other locations.