CRM Marketing Specialist

Location: Tbilisi, Georgia; remote or hybrid. Remote work is available outside Russia and Belarus. Relocation to Tbilisi is supported.

Company

Zion Development is hiring for a CRM marketing role focused on user engagement, retention, and lifecycle communication.

What you will do

• Own the CRM strategy, roadmap, and campaign calendar across email, push notifications, and in-app messages.
• Design, launch, and continuously improve automated onboarding, activation, retention, and reactivation journeys.
• Build behavioral audience segmentation and personalization for B2C and B2B audiences.
• Define CRM KPIs and connect campaign performance with product and business outcomes in collaboration with Analytics.
• Plan and run A/B tests and holdout experiments, measure incremental impact, and turn findings into improvements.
• Own CRM automation, event triggers, integrations, data flows, deliverability, monitoring, optimization, and troubleshooting with Product and Engineering.

Requirements

• At least 3 years of hands-on CRM experience.
• Experience building and optimizing automated, multi-channel customer journeys.
• Proficiency with CRM platforms, preferably Customer.io.
• Strong analytical skills, including defining success metrics, interpreting campaign and cohort data, and translating findings into prioritized actions.
• Solid understanding of A/B testing, control groups, attributed results, and incremental impact.
• Experience with behavioral segmentation, personalization, and event-based communication.
• Proficiency in HTML/CSS troubleshooting and templating languages for personalization, with a solid understanding of event tracking and CRM integrations.
• Ability to prioritize initiatives, manage projects independently, and collaborate with Product, Analytics, and Engineering.
• English at B2 level or higher.

Nice to have

• Experience with the Stories channel in an app, such as the InAppStory tool.
• Familiarity with HubSpot.

Culture & Benefits

• Remote or hybrid work options, with a cozy office in Tbilisi available 24 hours a day.
• Relocation support.
• Friendly, supportive team.
• Kitchen with fresh fruits, vegetables, and nuts.
• Professional growth opportunities and corporate events.