Email Marketing Manager (CRM/Lifecycle)

Location: Remote; candidates based in Ukraine, Armenia, Bulgaria, Estonia, Hungary, Latvia, Lithuania, or Romania.

Company

hirify.global is a wellness technology company building and scaling subscription-based wellness apps including Muscle Booster, Yoga-Go, and WalkFit.

What you will do

• Support the CRM Acquisition Lead in executing lead remarketing campaigns focused on converting non-converted leads into first subscriptions.
• Build and maintain automated customer journeys, including segmentation setup, QA, and basic troubleshooting under guidance.
• Execute personalised lifecycle campaigns and tailor messaging across audience segments and funnel stages.
• Draft content briefs, coordinate copy and creative requests, and QA campaign content and creative.
• Set up simple A/B tests, organise campaign data, support reporting, and document campaign learnings.
• Coordinate with CRM, Monetization, Performance Marketing, Product, Analytics, and lifecycle content partners to maintain cross-channel consistency.

Requirements

• 2+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, including daily campaign execution.
• Knowledge of email marketing fundamentals, including deliverability basics, audience segmentation, and core campaign principles.
• Experience operating standard ESP or marketing automation platforms such as e-Sputnik, Reteno, Braze, or similar, with the ability to learn new CRM tools quickly.
• Comfort with hands-on, repetitive, detail-heavy daily execution work.
• Ability to manage multiple tasks in a fast-paced, team-supported environment.
• Familiarity with JIRA, Asana, Confluence, Notion, or Slack.

Nice to have

• Basic Figma skills.
• HTML or JSON knowledge.

Culture & Benefits

• Remote work from the listed countries.
• Collaboration within a global wellness technology company with 500+ people across international hubs.
• Cross-functional work with CRM, monetization, performance marketing, product, analytics, and content teams.

Hiring process

• Recruiter call.
• Hiring Manager chat.
• Competency interview.