Senior Marketing Manager, Acute Care

Location: Remote within the United States, with up to 50% travel

Annual base salary: $132,000–$206,500, plus bonus eligibility

Company

Medical technology company developing and commercializing healthcare solutions for hospitals, health systems, clinical laboratories, and other acute care settings.

What you will do

• Develop and execute annual marketing strategies, portfolio positioning, segmentation, targeting, value propositions, and go-to-market plans for acute care solutions.
• Assess market trends, customer needs, competitive activity, and industry dynamics to identify growth opportunities and develop business cases.
• Gather insights from physicians, nurses, hospital administrators, laboratorians, and other healthcare stakeholders and translate them into differentiated messaging and commercial strategies.
• Partner with Sales Leadership to generate demand, accelerate pipeline growth, create sales enablement materials, train field teams, and optimize campaigns using performance metrics.
• Lead cross-functional product launch teams and develop commercialization plans, launch timelines, training materials, and communication strategies.
• Translate clinical evidence into customer-facing messaging, support health economic and outcomes-based value propositions, manage budgets and agencies, and track KPIs, revenue, market share, ROI, and profitability.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, Healthcare Administration, or a related field.
• 7–10+ years of progressive marketing experience, including at least 3–5 years in healthcare, medical devices, diagnostics, digital health, healthcare IT, or a related industry.
• Experience supporting acute care settings such as ICU, ED, perioperative care, respiratory care, critical care, or hospital-based solutions.
• Proven success leading product launches and commercial marketing initiatives, with close partnership with sales organizations and cross-functional teams.
• Strong understanding of hospital purchasing processes and healthcare customer stakeholders.
• Experience developing customer segmentation, positioning, and value proposition frameworks.
• Strong analytical and business acumen, presentation, communication, storytelling, prioritization, leadership, influence, and stakeholder management skills.
• Experience using CRM, market research, and commercial analytics tools.
• Ability to collaborate with Product Management, Regulatory Affairs, Clinical Affairs, Medical Affairs, Finance, Operations, Regulatory, and Legal teams and influence stakeholders without direct authority.

Nice to have

• MBA or another advanced degree.
• Experience marketing diagnostic solutions in infectious diseases, virology, laboratory-developed testing, or acute care.
• Knowledge of healthcare reimbursement, health economics, and outcomes research.
• Experience in highly regulated healthcare environments, particularly with products and services regulated by the U.S. FDA.
• Familiarity with IDNs, GPOs, and health system decision-making processes.

Culture & Benefits

• Remote work arrangement within the United States with up to 50% travel.
• Bonus-eligible annual compensation.
• Work across commercial, clinical, medical, regulatory, finance, operations, and sales functions.
• Responsibilities are subject to change as business needs evolve.
• Reasonable accommodation requests may be considered where possible; employment is subject to applicable third-party COVID-19 vaccination requirements.