Product Marketing Associate, Banking & Lending

Location: Brazil; remote opportunities also listed for Bogota, Colombia and Latin America

Salary: $2,500–$3,333 per month, gross, in USD

Company

hirify.global is a fintech and retail technology company developing interest-free installment payments and related financial products for consumers and merchants.

What you will do

• Execute go-to-market plans for live and upcoming banking and lending products.
• Design, build, run, monitor, and iterate experiments across in-app copy, design changes, email, and push campaigns.
• Conduct end-to-end user research, including surveys or studies, user targeting, analysis, and written findings.
• Analyze funnel, behavioral, qualitative, quantitative, and survey data to identify friction points and opportunities, using AI tools to accelerate analysis.
• Create launch timelines, coordinate product readiness, and guide marketing materials through compliance and legal review.
• Collaborate with product management, marketing communications, design, compliance, and data teams; document findings, test results, and strategy updates.

Requirements

• 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field.
• Strong analytical skills and comfort working with funnel data, behavioral data, and survey results, including using AI to evaluate them.
• Highly organized and execution-minded, with a track record of shipping work on time across multiple stakeholders.
• Clear, concise written communication in English, with the ability to turn complex results into a sharp readout.
• Curiosity about AI tools and eagerness to use them to work more effectively.
• High standards, independent and unconventional problem-solving, calculated risk-taking, respectful and candid communication, willingness to challenge decisions and commit after decisions are made, and a consistent focus on timely, high-quality results.

Nice to have

• Experience in fintech, banking, lending, payments, or credit products.
• Experience getting marketing copy through compliance or legal review in a regulated industry.
• Experience running A/B tests or in-product experiments.
• Experience with lifecycle messaging, in-product copy, or Braze or a similar tool.
• Consumer-facing or mobile product experience.
• Familiarity with user research methodologies.

Culture & Benefits

• Remote work options are indicated for Brazil, Bogota, Colombia, and Latin America.
• Work in a culture emphasizing high standards, innovation, speed, trust, constructive disagreement, and results.
• Collaborate with product, marketing, design, compliance, and data specialists.