VP, Marketing (Fintech)

Location: Remote, China; address: Beijing, China

Company

Building consumer financial products that help people spend, save, invest, exchange, and travel, including an insurance platform serving millions of users in Southeast Asia.

What you will do

• Own customer acquisition, activation, retention, and marketing efficiency across the group’s consumer products.
• Set channel strategies and budgets using CAC, LTV, conversion, and incremental return metrics.
• Build and improve paid acquisition, organic growth, lifecycle, referral, and brand channels.
• Partner with product teams on onboarding, conversion, engagement, and growth loops.
• Launch new products and brands and establish their initial acquisition engines.
• Build measurement and experimentation systems and recruit and develop growth and marketing leaders.

Requirements

• Strong track record scaling consumer technology, fintech, or internet products.
• Strong understanding of and track record building brands and winning campaigns.
• Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
• Deep understanding of CAC, LTV, funnels, cohorts, retention, and experimentation.
• Strong performance marketing capability combined with good product judgment.
• Ability to diagnose growth problems directly from customer and performance data.
• Hands-on operating style, including direct review of campaigns, funnels, experiments, and channel performance.

Culture & Benefits

• Remote work is available for the role.
• Work with teams across the world and more than 20 nationalities.
• Build next-generation financial products focused on accessibility, safety, and ease of use.